Advertising

2022 Traditional Media forecast, and beyond

2022 Traditional Media forecast, and beyond
This entry is part 3 of 20 in the series 2022 & Beyond

So, what should we expect from TV, Newspapers, Out of Home, and other traditional media in the coming – POST-PANDEMIC – years? Today I reveal to you my curated 2022 traditional media forecast. Herein you’ll find future predictions from years before the pandemic, and from this past year where much has been reconsidered. This is […]

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A look back at 2020 in Marketing and Advertising [video] [infographic]

A look back at 2020 in Marketing and Advertising [video] [infographic]
This entry is part 3 of 4 in the series 2020 in Review

Now that we’ve entered 2021, let us take a little bit of time to reflect on what happened last year, 2020 in marketing and advertising. This post will cover year-end reviews for ad agencies, best ads, ad spend, content marketing, ad tech, media sales and so much more. Ad Agencies 2020 has Reiterated that Agencies Must […]

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My 2021 Predictions

My 2021 Predictions
This entry is part 9 of 10 in the series 2021 Predictions

I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]

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2021 Advertising Predictions

2021 Advertising Predictions
This entry is part 5 of 10 in the series 2021 Predictions

What are the 2021 advertising predictions? What do the experts say? These 2021 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post. […]

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2021 Ad Spend Forecast

2021 Ad Spend Forecast
This entry is part 3 of 10 in the series 2021 Predictions

What is the 2021 ad spend forecast looking like? What are the experts predicting? Personally, my feeling, after having prepared this article, is that it will be slow going despite the anticipation for a change and our hurriedness to return to normal. 2021 Ad spend forecast 2021 predictions are divided into 8 posts: 2021 predictions […]

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2021 Marketing Predictions

2021 Marketing Predictions
This entry is part 2 of 10 in the series 2021 Predictions

What are the 2021 predictions in marketing? More specifically, what’s expected to happen with content marketing, data & analytics, event marketing, etc? Article updated 2 May 2021 2021 Predictions 2021 predictions are divided into 7 posts: 2021 predictions 2021 marketing predictions – today 2021 ad spend forecasts, Dec.9 2021 advertising predictions, Dec.10 2021 mobile predictions, […]

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2021 Predictions – are you ready?

2021 Predictions – are you ready?
This entry is part 1 of 10 in the series 2021 Predictions

2021 is just around the corner and we all want to know what to expect. What are the 2021 predictions across several specific topics such as marketing and technology? Given the year we have had, with all of the downs (Covid-19, US elections, anti-racism marches and protests across the US and elsewhere, natural catastrophes…), I […]

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Political Ads Program Webinars

Political Ads Program Webinars

Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]

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