Advertising

My top 10 blog posts to date in 2011

It’s almost a ritual or maybe a tradition already. Every 6 months bloggers publish their 10 best posts of the previous period.
Why do it?
I can see 2 good reasons for myself. #1 it allows me to promote my most appreciated work, which can in turn increase their readership, increasing traffic to my site (which is good for my ego), and #2 to help you discover content you may have missed that could be of interest to you.

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What is Mediative?

We are an interactive media and services firm. Are we an agency? Not really, well, where all of our services offering is concerned, yes we are. Our services are focused in everything search from SEO to SEM passing through usability, social media, lead management optimization, analytics, mobile strategy, retail monetization and performance media platform management.

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Harness the power of marketing

ext Thursday June 16th, I’ll be speaking at a Yellow Pages Group conference in Montreal about the basic principles of online marketing. We all know interactive media and its associated marketing tactics are unavoidable today. However, we’re talking here about a vast landscape of opportunities and possibilities for large and small businesses – one can easily get distracted from his or her goals what with all the jargon, metrics and everything new that pops up. Together we’ll get back to basics, what’s what and what’s it for, what does it do for you, so you may better profit from it.

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Performance Indicators : Internet

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only Internet in this post. Others will follow to cover individually television, radio, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Internet a bit:

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