Media Planning

Online Advertising 2023 forecast, and beyond

Online Advertising 2023 forecast, and beyond
This entry is part 4 of 20 in the series 2023 & Beyond

2023 is already creeping upon us. We know the death of the 3rd party cookie has been delayed to the end of 2023, but what else should we expect for online advertising then? What shape will online advertising 2023 take? And beyond? 2023 & Beyond Digital Advertising Predictions Please note that some of these predictions […]

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2022 Media & Advertising Predictions

2022 Media & Advertising Predictions
This entry is part 5 of 8 in the series 2022 Predictions

What are the 2022 Media & Advertising Predictions? What do the experts say? These 2022 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our […]

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A look back at 2020 in Marketing and Advertising [video] [infographic]

A look back at 2020 in Marketing and Advertising [video] [infographic]
This entry is part 3 of 4 in the series 2020 in Review

Now that we’ve entered 2021, let us take a little bit of time to reflect on what happened last year, 2020 in marketing and advertising. This post will cover year-end reviews for ad agencies, best ads, ad spend, content marketing, ad tech, media sales and so much more. Ad Agencies 2020 has Reiterated that Agencies Must […]

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2021 Advertising Predictions

2021 Advertising Predictions
This entry is part 5 of 10 in the series 2021 Predictions

What are the 2021 advertising predictions? What do the experts say? These 2021 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post. […]

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Do Facebook ads work?

Do Facebook ads work?

Recently, I came across this question on Quora – Do Facebook ads work? Several others had already responded, most with case studies or specific formulas. I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. My answer differs in that’s it is a little more theoretical. I decided […]

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