Measurement

What are experts predicting for 2011?

2010/12/14 Samuel-f Parent Mobile Marketing, Social Media, Content marketing, Email marketing, Vidéo, Advertising, Measurement, SEM / SEO, Targeting, Ad Spend

Last year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s actually come true or not. This year, I’ve decided to limit myself to only linking to everyone else’s articles and segmenting them by theme so they may be more relevant to whatever interests you most: Advertising, Business, Consumers, Design, Email, Marketing, Mobile, Social Media

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How do you forecast your website’s ad revenue?

2010/02/17 Samuel-f Parent Éducation, Measurement, Ad Spend

If you’re going to forecase your website’s growth in reach and traffic, you might as well go one step further and forecast what it’ll bring in with online advertising. FYI, I’m director of Internet at Corus Quebec, a Quebec province based radio broadcaster, and it’s my job to maintain online contente, developpement and sales. It’s also my job to set budget including ad revenues and appropriately adjust monthly revenu forecasts.

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Nuancing website traffic forecasting

2010/02/11 Samuel-f Parent Éducation, Measurement

I wrote about how I forecast my website’s traffic to predic futur growth and needs that go along with that. Upon further reflexion, while I was adjusting my own numbers with January actuals, it dawned on me that I don’t just do it mathematically. I also nuance the traffic on certain occasions to avoid repeating flukes.

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How do you forecast your Website’s traffic?

2010/02/07 Samuel-f Parent Measurement, Éducation

As a publisher, I have to plan for the future of the websites under my responsibility. I need to have an idea of how big they’ll get, or if they’ll shrink. I need to know if there’s a seasonal issue I need to account for when reviewing hosting & streaming agreements. I need to also be able to have an idea of what kind of revenu my sites can bring in if they grow, and by how much.

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Traditional media performance indicators

2010/01/20 Samuel-f Parent Advertising, IAB Canada, Measurement, Ad Spend, Traditional media, Television, Yellow Pages, Newspapers, Magazines, Radio, Out Of Home

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.

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