Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?
Read MoreWhen’s the last time you looked at your performance? Are you currently measureing digital marketing results for your online efforts?
Read MoreWondering where technology will take us? I’ve assembled here predictions from known experts on where & how they see technology evolving in the coming years, from 2017 onwards.
Read MoreWondering what’s in store for business in general for the future? Wonder no more! Below you will find more than what you were hoping for.
Read MoreUnrealistic expectations come from blind ignorance: assuming you know something when you don’t. In fact, you’re likely missing too many pieces to actually be able to set expectations.
Read MoreI am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
Read MoreToday we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.
Read MoreI used to do a presentation back in 2004-06 titled “10 Digital Advertising Myths” and wondered how much had really changed.
Read MoreHaving analyzed those predictions from many tens of such experts in digital marketing alone, each with their own very own specialization, I can with confidence present to you what I believe will be the top 5 digital marketing trends to watch in 2015.
Read MoreWhenever I’m teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, “what’s a point?” or “what’s a online GRP?”
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