What are the 2022 Media & Advertising Predictions? What do the experts say? These 2022 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our […]
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What is the 2022 Data & Analytics Forecast? Has the global coronavirus pandemic affected this industry in the long run? What do we already know, or expect for the coming years? 2022 Data & Analytics Forecast Data 2022 Google Chrome Will Phase Out Third-Party Cookies by 2022, Adweek Feed, by Ronan Shields, Jan.14 2020 Kenya must […]
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What are the 2021 advertising predictions? What do the experts say? These 2021 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post. […]
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Do you know the difference between Brand Awareness and Brand Equity? Latana recently published an article on the subject. Among the aspects discussed were the tracking of the campaign and its performance relative to brand awareness and brand equity. I wouldn’t go so far as to say this is the most important aspect of the […]
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Wondering what’s on the horizon for data and analytics in 2019 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Data & Analytics Predictions This […]
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What happened to business in 2017? Like last year, I’ve split 2017 in review into several posts. Yesterday we covered the last year in general and today’s post is about the reviewing the past year in business, from analytics & BI to e-commerce and privacy. ANALYTICS / BIG DATA / MEASUREMENT The State of Marketing […]
Read MoreAre you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]
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There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.
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There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
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There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
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