What does the future hold in terms of online advertising possibilities? In this article, I present to you digital advertising predictions for 2021 and beyond. These cover programmatic and paid search predictions as well. Last week my post focused on digital media ad spend forecasts. Next week I will focus on digital video in the […]
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Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
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Are you already wondering what digital advertising predictions for 2020 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2020 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Digital Advertising Predictions This post […]
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Are you already wondering what digital advertising predictions for 2019 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Digital Advertising Predictions This post […]
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Are you already wondering what digital media ad spend forecasts look like for 2019? I’ve compiled many forecasts for various digital ad formats and tactics, as well as those beyond 2019. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 Digital Ad […]
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What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]
Read MoreAre you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]
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Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.
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As the moderator, my task was to keep the discussion flowing along programmatic issues and ensure my client (The Exchange Lab) didn’t slip into sales pitch mode.
Read MoreThis time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.
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