Display Advertising

Online advertising targeting – intent-to-buy targeting

Intent to buy targeting is similar to behavioral and retargeting in the sens that you’ll target someone somewhere who’s demonstrated a defined behavior somewhere else. The difference lies in the de defined behavior – in this case a clear demonstration of intent-to buy. More specifically, that agreed-upon behavior is recent – most often is from the past 7 days – so that the user in question is quite possibly STILL in the market to buy that product of service.

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Online advertising targeting – behavioral targeting

Behavioral targeting is basically a way to reach a contextual audience out of its context of origin – a way to augment the available ad inventory for a particularly (often sold out) segment and monetizing otherwise harder to sell inventory. This is usually available on very large websites or ad networks. The classic example, and also the reason why this type of targeting saw the light of day in the first place is the automotive category. In the mid-2000s the online ad industry ran into the problem of having too little contextual automotive ad inventory for the actual demand from auto makers and auto enthusiast targeting advertisers.

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What is Mediative?

We are an interactive media and services firm. Are we an agency? Not really, well, where all of our services offering is concerned, yes we are. Our services are focused in everything search from SEO to SEM passing through usability, social media, lead management optimization, analytics, mobile strategy, retail monetization and performance media platform management.

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