I am now a full time independent consultant available to help or accompany media organisations, advertising agencies and advertisers / companies in general on a variety of digital communications fields.
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Display Advertising
Ad viewability has been the buzz this past year. This topic often gets confused or bundled with the topic of display advertising fraud. You’ve undoubtedly read articles relating very high non-viewability indicating nearly half of your ad dollars are actually wasted – never seen by anyone.
Read MoreIn order to perform, banner ads, of any size, need to be properly aligned in their 5 dimensions with the advertisers’ campaign objective and success metric – AND you need good creative to deliver the right message.
Read MoreThis post will address these more advanced media pricing models.
Read MoreDigital media pricing models mimic offline pricing models to a large extent
Read MoreHave you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.
Read MoreThis entry is part 5 of 8 in the series Media Sales Tech
This time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.
Read MoreThis X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English.
Read MoreOver the last little while, we’ve heard requests for advertising operations training from some industry folks and have had some internal discussions as to what such a training could look like from the theoretic to the practical, what’s already out there and what are employer needs really.
Read MoreIf your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.
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