What are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine […]
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There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
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Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.
Read MoreSo, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
Read MoreWondering where technology will take us? I’ve assembled here predictions from known experts on where & how they see technology evolving in the coming years, from 2017 onwards.
Read MoreWhat are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
Read MoreI thought I’d share another common display advertising myth ; display ads DO work, when done right!
Read MoreHere’s one myth I like to debunk when I teach and I always get a bunch of Ahhhs and Ohhhs when I do so. I thought I’d share a common display advertising myth with you here and now.
Read MoreThe number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
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As the moderator, my task was to keep the discussion flowing along programmatic issues and ensure my client (The Exchange Lab) didn’t slip into sales pitch mode.
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