2023 is already creeping upon us. We know the death of the 3rd party cookie has been delayed to the end of 2023, but what else should we expect for online advertising then? What shape will online advertising 2023 take? And beyond? 2023 & Beyond Digital Advertising Predictions Please note that some of these predictions […]
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What are the 2022 Media & Advertising Predictions? What do the experts say? These 2022 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our […]
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2022 is less than a year away. With the death of the 3rd party cookie, what solutions lie on the horizon for ad targeting? How will they hold up for the following years? What is the online advertising 2022 forecast? Beyond ad targeting, how will programmatic evolve? How will search change? 2022 & Beyond Digital […]
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What are the 2021 advertising predictions? What do the experts say? These 2021 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post. […]
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What is the 2021 ad spend forecast looking like? What are the experts predicting? Personally, my feeling, after having prepared this article, is that it will be slow going despite the anticipation for a change and our hurriedness to return to normal. 2021 Ad spend forecast 2021 predictions are divided into 8 posts: 2021 predictions […]
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What does the future hold in terms of online advertising possibilities? In this article, I present to you digital advertising predictions for 2021 and beyond. These cover programmatic and paid search predictions as well. Last week my post focused on digital media ad spend forecasts. Next week I will focus on digital video in the […]
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Are you currently planning digital advertising revenue for your next fiscal year? If so, you’ll be interested to see what experts are forecasting for 2021 digital ad spend, and further into the future. Last week my post focused on traditional media future predictions. 2021 Digital Ad Media Spend Forecasts This post covers ad spend for digital […]
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What are the 2020 advertising predictions? What do the experts say? These 2020 advertising predictions aren’t only for online, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, coupons, media, local media, media sales, ad tech, mobile, newspapers, native advertising, radio, programmatic, search […]
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Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]
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Are you already wondering what digital advertising predictions for 2020 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2020 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Digital Advertising Predictions This post […]
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