What is the best pricing structure and value of the space on a 50″ plasma video board in a University satellite campus lobby (see demographics/add’l info in question details)?
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Ad Spend
In an age where traditional advertising channels are being filtered out, how do small businesses reach critical mass without a high-dollar budget quickly and easily?
Read MoreI have been looking at a lot of coupon websites over the years, and am curious to find out how they make their cash. You have websites:
1. Those that offer only coupon codes
2. Those which show a product allowing you to click through to the parent site.
3. Those that have printable coupons which can be used at brick and mortar stores.
THE QUESTION is how do we assign a value to all of these races and appearances? Do we attempt to calculate a cost per thousand over the course of the season? Do we market based upon expected impressions (including races, parades, radio and TV coverage)? Our goal is to sell a primary sponsorship for ~ $20k and a secondary sponsorship for the back third of the card for $12-15K, but this basically just covers the racing costs for the team for the year.
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