Ad Spend

French has a smaller share online than in other media

2011/02/22 Samuel-f Parent Newspapers, Magazines, Radio, Out Of Home, Éducation, IAB Canada, Advertising, Ad Spend, Traditional media, Mobile Marketing, Television

This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online.

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What are experts predicting for 2011?

2010/12/14 Samuel-f Parent SEM / SEO, Targeting, Ad Spend, Mobile Marketing, Social Media, Content marketing, Email marketing, Vidéo, Advertising, Measurement

Last year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s actually come true or not. This year, I’ve decided to limit myself to only linking to everyone else’s articles and segmenting them by theme so they may be more relevant to whatever interests you most: Advertising, Business, Consumers, Design, Email, Marketing, Mobile, Social Media

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How do you forecast your website’s ad revenue?

2010/02/17 Samuel-f Parent Éducation, Measurement, Ad Spend

If you’re going to forecase your website’s growth in reach and traffic, you might as well go one step further and forecast what it’ll bring in with online advertising. FYI, I’m director of Internet at Corus Quebec, a Quebec province based radio broadcaster, and it’s my job to maintain online contente, developpement and sales. It’s also my job to set budget including ad revenues and appropriately adjust monthly revenu forecasts.

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Traditional media performance indicators

2010/01/20 Samuel-f Parent Advertising, IAB Canada, Measurement, Ad Spend, Traditional media, Television, Yellow Pages, Newspapers, Magazines, Radio, Out Of Home

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.

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2010 Predictions – want more?

2009/12/22 Samuel-f Parent Email marketing, Titan Interactive, Advertising, Measurement, SEM / SEO, IAB Canada, Targeting, Vidéo, Ad Spend, Mobile Marketing, Social Media

I present to you at this year’s end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You’ll find plenty of eMarketer graphs & comments +tons of links to several other predictions about the coming year. These predictions cover marketing priorities, tactics, advertising spend, gaming consoles, mobile marketing, daily newspapers, electronic products, local marketing, Internet penetration in Canada, etc …

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