Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post!
Read More2017 and beyond – ad spend forecasts
2015/12/14 Ad Spend
Ad Spend
2016 Predictions – Ad Spend
2015/12/09 Ad Spend, Advertising
What are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
Read More6 Modern digital marketing myths
2015/03/11 Social Media, Newspapers, Advertising, Measurement, Ad Spend
Today we still have to contend with myths. Let’s put a few of these new modern digital marketing myths to light now.
Read MoreWhy are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.
Read MoreOffline media primer for Digital Media Sales professionals – the basics
2013/12/16 Éducation, Ad Spend, Media Sales
Do you know your offline competition as well as your online one? You should! Because despite the fact that everyone knows digital is the future, and every day we see that future more and more clearly, we are NOT THERE YET.
Read More48% of Canadians will use the Mobile Web 5 years from now
2012/07/03 Ad Spend, Mobile Marketing, Mobile Web
eMarketer recently published a report (June 6th) on the evolution of mobile in Canada. The report highlighted a few interesting pieces of data about the expected growth of the mobile web as well ad spend going to the mobile web during that same time period.
Read MoreExtraordinary growth of RTB in Canada
2012/06/12 Vidéo, Ad Spend, Mobile Marketing, Real Time Bidding, Tablets
Real Time Bidding is all the rage around the world and Canada is no different. eMarketer recently published a report on the explosive growth or RTB around the world quoting new data from Forrester, IDC and Accordant Media. While some agencies have been using RTB to some extent in the last year or two, most are still grasping at the very concept of what this is, how it works and what it can really do for them. At the same time, publishers are worried this is just another way to commoditize their inventory, further driving down CPMs. Ad networks however are quick to catch on to the potential this represents to them and they are jumping in with both feet.
Read MoreThe rest of the session compared ad spend with total marketing spend which in a study I’d seen 5 years ago in Quebec identified advertising as 50% of total marketing spend. Borrell suggests that where local specifically is concerned, across the country, non-ad marketing spending is 2.5x bigger than total local ad spend. The bulk (85%) of those dollars is being spent in promotions. Online promotions represent only 5% and ad production accounts for 9% of total marketing spend.
Read MoreLocal Canadian Online Ad Spend
2012/05/29 Advertising, Ad Spend, SoLoMo
Last May 7th, Borrell Associates presented via webinar a local ad-spending forecast for Canada which covered all media including online.
Read MorePrint ad budgets transferred to online video
2012/05/15 Ad Spend, Display Advertising, Television, Newspapers, Vidéo
Increasing advertising budgets in digital platforms don’t come out of thin air. While it’s true advertisers spend a little more overall each year, the bulk of the growth in digital platforms comes directly from another media’s prior years’ budgets.
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