Are you already wondering what 2020 traditional ad spend forecast to expect? I’ve compiled them for you, as well as those beyond 2020. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 Traditional Ad Spend Forecasts This post covers traditional ad spend forecasts […]
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2018 predictions are divided into 5 posts this week: 2018 in general (Monday) 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover 2018 ad spend forecasts for: advertising, ad fraud, ad measurement, media, media […]
Read MoreAre you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]
Read MoreI thought I’d share another common display advertising myth ; display ads DO work, when done right!
Read MoreAd viewability has been the buzz this past year. This topic often gets confused or bundled with the topic of display advertising fraud. You’ve undoubtedly read articles relating very high non-viewability indicating nearly half of your ad dollars are actually wasted – never seen by anyone.
Read MoreDo you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
Read MoreIf you’ve been around digital advertising for a while as I suspect you have if you’re reading this blog post, you’ve heard of click fraud on search engines a few years ago and might have heard of display ad fraud.
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