The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]
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Advertising Standards Canada (Ad Standards) recently announced their eighth annual AdChoices Accountability Program Compliance Report, covering 2022. Ad Standards works at an arms-length from the DAAC to independently monitor participants’ compliance with the DAAC Principles and reports on the compliance of all participants annually. Ad Standards also responds to questions and complaints from the public […]
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Google ads are one of the best ways to ensure your business is getting seen by as many people as possible, and it’s become one of the easiest ways to do online marketing. There are plenty of different industries that have been utilizing this fantastic strategy to make sure they can be easily found by […]
Read MoreRegional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]
Read MoreOn June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]
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How will television technology evolve in the coming years? How many more Ks will be added to the average screen resolution? What about broadcasting capabilities? Many experts have already voiced their predictions. Here’s the 2023 Television Technology Forecast. This article covers television technology predictions for 2023 through 2033. We’ll cover various television technologies such as […]
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What is the forecast for 2023 Data & Analytics? How far will data collection and analytics go? Or, how might it be limited due to growing consumer concerns? 2023 Data & Analytics Forecast Data 2025 A World Shaped by Predictive Analytics: A day in the life in 2025, Soprasteria, Nov.2017 Geospatial Analytics Market Size Worth […]
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Do you need to deal with social media in your work? This is ever-evolving landscape never ceases to surprise. Yet it’s not all surprises. Some things are foreseeable. Here’s the 2023 Social Media Forecast. This forecast covers from 2023 all the way to 2069! You’ll find predictions for every platform, and technique. 2023 & Beyond […]
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Digital marketing services have become a popular way for brands to advertise their products and services to consumers. After all, there are currently more than 2.14 billion online shoppers around the globe. Brick-and-mortar businesses that fail to adapt to modern marketing techniques are slowly being phased out by tech-savvy companies that utilize advanced marketing services […]
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Today I’ve compiled for you forecasts for 2023 Mobile Marketing, and beyond. These predictions cover a wide range of sub-topics such as mobile Apps, Biometrics & Health, Commerce, Gaming, and much more. 2023 & Beyond Mobile Marketing Forecasts Mobile Advertising 2024 Mobile Advertising Market to Grow at 9.3% CAGR by 2024 – TMR, Industrial IT, […]
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