The Digital Advertising Alliance (DAA) recently concluded its 11th annual conference (DAA Summit 2023) at the beautiful Blackstone Hotel in downtown Chicago. This two-day event brought together industry leaders, experts, and professionals worldwide, representing associations, ad tech companies, brands, agencies, and social media platforms. The first day of the conference (workshop day) was dedicated to […]
Read More
Advertising Standards Canada (Ad Standards) recently announced their eighth annual AdChoices Accountability Program Compliance Report, covering 2022. Ad Standards works at an arms-length from the DAAC to independently monitor participants’ compliance with the DAAC Principles and reports on the compliance of all participants annually. Ad Standards also responds to questions and complaints from the public […]
Read More
Google ads are one of the best ways to ensure your business is getting seen by as many people as possible, and it’s become one of the easiest ways to do online marketing. There are plenty of different industries that have been utilizing this fantastic strategy to make sure they can be easily found by […]
Read MoreRegional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify and improve User Choice Experience A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy choices. These include controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program. […]
Read MoreOn June 16, 2022, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry (ISED), and the Honourable David Lametti, Minister of Justice and Attorney General of Canada, introduced the Digital Charter Implementation Act, 2022, known currently as Bill C-27. This article is re-published from the DAAC’s YourAdChoices website, as we are their French Canadian […]
Read More
How will television technology evolve in the coming years? How many more Ks will be added to the average screen resolution? What about broadcasting capabilities? Many experts have already voiced their predictions. Here’s the 2023 Television Technology Forecast. This article covers television technology predictions for 2023 through 2033. We’ll cover various television technologies such as […]
Read More
What will happen to mobile next year? What about internet technology? All we talk about is 5G and satellites (not related to Covid-19 conspiracy theories). Did you know that 6G is already on the horizon? Here’s the 2023 Telecom Forecast. This forecast starts in 2023 and extends to 2030. We’ll cover internet technology, mobile tech, […]
Read More
MarTech is ever-evolving, expanding, multiplying, and contracting. We know that the 3rd party cookie disappears in 2023. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2023 MarTech Forecast. This article covers MarTech predictions for 2023 through 2040. We’ll cover Ad Tech, Blockchain, MarTech proper, as well as Smart […]
Read More
The marketing gap is the difference between your business and where it needs to be. It’s the gap between how much you’re spending on marketing and how effective that marketing is. It’s the difference between what you can afford and what you want to do. If you’re a growing organisation, this gap might seem impossible […]
Read More
If you work in technology, then you have a sense of what’s coming in the next few years. However, that’s not the case for most of us. I’ve curated for you what experts are predicting for the future. Here’s the 2023 Technology Forecast. This post covers technology predictions for 2023 through 2050. We’ll cover Drones, […]
Read More
