Par / by : Samuel-f Parent

Evaluating a race car sponsorship

THE QUESTION is how do we assign a value to all of these races and appearances? Do we attempt to calculate a cost per thousand over the course of the season? Do we market based upon expected impressions (including races, parades, radio and TV coverage)? Our goal is to sell a primary sponsorship for ~ $20k and a secondary sponsorship for the back third of the card for $12-15K, but this basically just covers the racing costs for the team for the year.

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Best practices in translation?

Our website needs to have translated content, which we’re ready to add. I’ve seen large sites that simply translate everything into many languages (and have language choices in the nav somewhere), and I’ve seen sites that "localize" – provide translated content based on country (with countries or flags in the nav).

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