Par / by : Samuel-f Parent

Traditional media performance indicators

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.

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2010 Predictions – want more?

I present to you at this year’s end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You’ll find plenty of eMarketer graphs & comments +tons of links to several other predictions about the coming year. These predictions cover marketing priorities, tactics, advertising spend, gaming consoles, mobile marketing, daily newspapers, electronic products, local marketing, Internet penetration in Canada, etc …

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Interactive or Digital ?

Interactive or Digital ?

I bring forth this debate I’ve been having offline with various people because I do not feel anyone else bring it.

For starters, I consider myself a marketer, a communicator, an Internet media specialist. So I view this debate from a marketing and media standpoint. For me it’s a question of using the right word for the right intention (definition). I also hear a lot off people interchanging them which to me clearly indicates who "gets it" and who "doesn’t."

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