Par / by : Samuel-f Parent

Optimise your social media use, part 3

Like me, you’re probably on Twitter, Facebook and LinkedIn (probably more). How do you keep up with everything without wasting your time? How do I do it? First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here). Second, I’d like to make sure you understand the concept of your home base, input and outposts (see the rest here). Third, what’s SEO got to do with this?

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Optimise your social media use, part 2

Like me, you’re probably on Twitter, Facebook and LinkedIn (probably more). How do you keep up with everything without wasting your time?
How do I do it? First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here). Second, I’d like to make sure you understand the concept of your home base, input and outposts.

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IAB Canada’s 2010 Guide To Canadian Colleges + Universities

The Interactive Advertising Bureau of Canada today released its 2010 Guide To Canadian Colleges + Universities Featuring Interactive Advertising Courses And Curriculum, the first comprehensive look at how various educational institutions across Canada compare with respect to providing programs for students interested in entering the Interactive Marketing + Advertising industry.

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How do you forecast your website’s ad revenue?

If you’re going to forecase your website’s growth in reach and traffic, you might as well go one step further and forecast what it’ll bring in with online advertising. FYI, I’m director of Internet at Corus Quebec, a Quebec province based radio broadcaster, and it’s my job to maintain online contente, developpement and sales. It’s also my job to set budget including ad revenues and appropriately adjust monthly revenu forecasts.

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Nuancing website traffic forecasting

I wrote about how I forecast my website’s traffic to predic futur growth and needs that go along with that. Upon further reflexion, while I was adjusting my own numbers with January actuals, it dawned on me that I don’t just do it mathematically. I also nuance the traffic on certain occasions to avoid repeating flukes.

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How do you forecast your Website’s traffic?

As a publisher, I have to plan for the future of the websites under my responsibility. I need to have an idea of how big they’ll get, or if they’ll shrink. I need to know if there’s a seasonal issue I need to account for when reviewing hosting & streaming agreements. I need to also be able to have an idea of what kind of revenu my sites can bring in if they grow, and by how much.

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