07 Samuel-f Parent

Le RTB, un modèle d’achat programmatique fondé sur les données, permet aux annonceurs ou à leur agence d’enchérir sur les médias numériques (affichage, vidéo, mobile, social, etc.) en temps réel, au niveau des impressions – Mike on Ads.

Anglais : Real-Time Bidding

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RTB 2017/03/07 Samuel-f Parent

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