Mesure optimale de l’efficacité des actions marketing sur Internet.
Remarque: Le retour sur investissement d’une campagne cyberpublicitaire se calcule à partir du nombre d’impressions publicitaires obtenues, du nombre de clics, du nombre de visiteurs uniques sur le site promu, et du nombre d’adhérants à l’offre; On obtient alors le coût pour convertir un internaute en cyberclient.
Synonyme : retour sur investissement
Anglais : return on investment
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| Cookie | Durée | Description |
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