Le reciblage publicitaire est théoriquement un ensemble de techniques comprenant :
– le reciblage site ou retargeting
– le search retargeting ou reciblage mots clés
– le reciblage créations
Dans la pratique, le terme de reciblage publicitaire est essentiellement utilisé pour désigner les pratiques de retargeting.
Les techniques de reciblage publicitaire sont une partie des techniques de marketing comportemental.
Anglais : retargeting, remessaging, remarketing
Source : Définitions Marketing
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