Limite, pour une période donnée, du nombre d’insertions d’une publicité sur un site support. Un plafond (« capping ») de 4 sur 24h pour une bannière signifie que celle-ci ne s’affichera que quatre fois pour chaque visiteur durant une journée complète.
Définition IAB : « Capping ») = fréquence x format x durée x emplacement.
Anglais : Frequency Cap
Source : Wikipedia
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