- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
MarTech is ever-evolving, expanding, multiplying, and contracting. We know that the 3rd party cookie disappears in 2023. How is MarTech solving this conundrum? Many experts have already voiced their predictions. Here’s the 2023 MarTech Forecast.
This article covers MarTech predictions for 2023 through 2040. We’ll cover Ad Tech, Blockchain, MarTech proper, as well as Smart Home Tech.
2023 & Beyond MarTech Forecast
Please note that some of these predictions are in French.
Artificial intelligence (AI, Machine Learning)
2023
2030
- What the AI-Delivered Buyer’s Journey Will Look Like in 2030, Marketo Marketing blog, by kniemisto, April 2019
- Martech 2030 Trend #5: Harmonizing Human + Machine, Chief Marketing Technologist, by Scott Brinker, Dec 8
2035
- Q&A: How AI Is Expected to Have a $19 Trillion Economic Impact by 2035, Adweek Feed, by Patrick Kulp, March 2020
2040
- Fast-Forward To 2040: How Businesses Will Evolve With AI, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by AdExchanger, July 2018
Blockchain
2030
- Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030, MediaPost.com: MediaDailyNews, Aug.2018
2033
- Blockchain Market Change From $80 Million To $2.33 Billion By 2033, MediaPost | Research Brief, Nov.13 2018
- Forecast: 1.3bn cross-border Blockchain transactions by 2023, Advanced Television, May 2019
Marketing technology
2024
- A blossoming martech platform: IDC sizes the HubSpot ecosystem at $6.4 billion this year, $12.5 billion in 2024, Chief Marketing Technologistby Scott Brinker, March 2021
2027
- 1 million software companies by 2027? We’re gonna need a bigger chart , chiefmartec.com by Scott Brinker Nov 13, 2017
2028
- Software Asset Management Market Size Worth $5,150.51 Mn by 2028, MartechCube, Jan 17, 2022
2030
- Martech 2030 Trend #2: Platforms, Networks & Marketplaces, Chief Marketing Technologist, by Scott Brinker, Dec 2, 2020
