2023 Mobile Marketing Forecast 2022/04/06 Samuel-f Parent Advertising, Mobile Marketing, Apps, Mobile Search, Mobile Video, Mobile Web, Location based marketing, Tablets, Marketing

Today I’ve compiled for you forecasts for 2023 Mobile Marketing, and beyond. These predictions cover a wide range of sub-topics such as mobile Apps, Biometrics & Health, Commerce, Gaming, and much more.

2023 & Beyond Mobile Marketing Forecasts

Mobile Advertising

2024

• Mobile Advertising Market to Grow at 9.3% CAGR by 2024 – TMR, Industrial IT, by Ajinkya, Jan. 12, 2022

Mobile Applications

2024

• Applications 2024: How Application Leaders Should Prepare Their Organizations to Remain Relevant and Highly Effective, Gartner Blog Network by Deacon Wan, Jan. 2018

2025

• Inside Jeffrey Katzenberg’s plan to spend up to $1b by 2025 on programming for Quibi, Digiday by Sahil Patel, Dec.10 2018

Mobile Biometrics / Mobile Health

2023

• Mobile Biometrics To Authenticate $2 Trillion By 2023, MediaPost.com: MediaDailyNews, Aug.2018

Mobile Commerce

2025

• Mobile Commerce Sales Expected to Double To $700+ Billion By 2025, Cision, Jan 13, 2022

Mobile Gaming

2025

• DeWolfe: 10 companies will control all mobile game revenue by 2025, smartbrief.com
• Technavio Forecasts Worldwide Mobile Gaming Market to Reach USD 63.66 billion between 2020 and 2025, Cision, Jan 18, 2022

2030

• Forecast: Mobile gaming $272bn industry by 2030, Advanced Television, May 2021

Mobile Marketing

2023

• Report: Mobile subs in Americas 1.5bn in 2023, Advanced Television, June 2019
• Martech 2030 Trend #3: The Great App Explosion, Chief Marketing Technologist, by Scott Brinker, Dec 2, 2020

Mobile Security

2025

• Mobile security software market to reach $2.75 billion by 2025, Help Net Security, Jan 6, 2022

Mobile Video

2025

• Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
• Mobile Media Revenue to Approach $860 Billion By 2025, Ad Operations Online, by Ad Tech Daily, Oct. 2020

Voice Search

2023

• Study: Digital voice assistant usage to triple by 2023, Advanced Television, March 2019

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