- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
What is coming in the years ahead for sports marketing? Have any of the recent changes due to the global pandemic had a lasting impact on how we market sports in the future? Where will the Olympics take place next? I have compiled for you a 2023 sports marketing forecast.What is coming in the years ahead for sports marketing? Have any of the recent changes due to the global pandemic had a lasting impact on how we market sports in the future? Where will the Olympics take place next? I have compiled for you a 2023 sports marketing forecast.
2023 Sport Marketing Forecast
Please note that some of these predictions are in French.
eSports
2024
2025
- Forecast: eSports & games streaming worth $3.6bn by 2025, Advanced Television, March 2021
- Zoom Acquire Five9; Australian Esports and Gaming Revenue to Rise 7.5% to 2025, ExchangeWire.com, by Grace Dillon, June 2021
Sport Advertising
2023
- Eurosport extends Tour de France deal to 2023, advanced-television.com Jul 22, 2017
- NENT scores 2023 Women’s World Cup, Advanced Television, by Editor, Nov. 2020
- Optus Sport secures Women’s World Cup 2023 rights, Advanced Television, by Colin Mann, July 2021
- Poland: NENT acquires Women’s World Cup 2023, Advanced Television, July 2021
2024
- Boston named as U.S. bid to host 2024 Summer Olympics, mashable.com by Patrick Kulp Jan 9, 2015
- C4 secures Paris 2024 Paralympic games, Advanced Television, by Editor, Sept. 2020
2025
- Disney, Time Warner extend NBA rights through 2024-2025 season, smartbrief.com
- What your Super Bowl party will look like in 2025, mashable.com by Samantha Murphy Kelly, Jan 27, 2015
- Forecast: Globalisation will see sports rights worth $85bn by 2025, Advanced Television, Oct.2019
- EPL to scrap 2022-25 rights auction?, Advanced Television, May 2021
2026
- FIFA suspends the World Cup 2026 bidding process, mashable.com by Tim Chester Jun 10, 2015
- Viaplay to show NHL in Poland until 2026, Advanced Television, Sept 2021
2028
- Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering, Adweek Feed, by Jason Lynch, May 2019
- NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question, AdExchanger.com: Exchanging Ideas, May 2019
- WarnerMedia extends MLB rights to 2028, Advanced Television, Oct. 2020
2032
- NBCUniversal Drops $7.7 Billion to Broadcast Olympics Through 2032, mashable.com by Jason Abbruzzese May 8, 2014
- China: CMG acquires Olympics rights to 2032, Advanced Television, Sept 2021
Sport Marketing
2031
Sport TV & Video
2023
- FR – La Coupe Vanier en exclusivité à TVA Sports jusqu’en 2023, ActusMédias by Yannick, Nov.27 2018
- Future sports broadcast tech to generate $3.4bn by 2023, Advanced Television by Editor, Aug. 2018
2024
- Wimbledon remains on BBC to 2024, advanced-television.com, Nov 21, 2016
