- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
Last week I covered most streaming media predictions. However, I left out the video on demand. Today, in part 2 of the 2023 Streaming Media Forecast, I’ll cover the 2023 SVOD forecast.
In part 1, published last week, we covered Audio Streaming, CTV, Social TV, and Video present forecasts all the way to 2030.
Part 2, today’s article, focuses exclusively on AVOD and SVOD predictions between 2023 and 2030. For SVOD specifically, the predictions have been split by continent to be more relevant to you.
2023 SVOD Forecast
AVOD (advertising-supported video on demand
2025
2026
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half, MediaPost | Video Insider, May 2021
SVOD (subscription video on demand) – US & Worldwide
2023
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains, MediaPost.com, May 2019
- SVoD viewing to swamp traditional TV by 2023, Advanced Television, April 2019
- IHS: D2C will add 53m US video subs by 2023, Advanced Television, April 2019
- Analyst: Netflix to top 200m subs by 2023, Advanced Television by Colin Mann, June 2018
- Report: Over 740m SVoD subs by 2023, Advanced Television, April 2019
- Forecast: US FAST market to reach $4.1bn in 2023, Advanced Television, by Colin Mann, Sept. 2021
2024
- The number of US Disney+ viewers is on track to surpass Hulu by 2024, Business Insider – Advertising, by Insider Intelligence, Sept. 2020
- Analyst: US Disney+ subs to surpass Hulu by 2024, Advanced Television, by Colin Mann, Sept 2020
- Roku: 60m US homes to only watch streamed TV by 2024, Advanced Television, Oct.2019
- Research: 970m SVoD subs by 2024; Netflix dominance falling, Advanced Television, Sept. 2019
- Report: Netflix twice as many US subs as cable in 2024, Advanced Television, May 2019
- Forecast: 270m US SVoD subs in 2024, Advanced Television, May 2019
- Forecast: Peacock to pass 52m subs in 2024, Advanced Television, 15 January 2021
- Disney to Dethrone Netflix by 2024; Wikipedia to Charge Big Tech for Content, ExchangeWire.com, by Grace Dillon, March 2021
- Bakish: ViacomCBS Targets $7B In Streaming Revenue By 2024, MediaPost.com: MediaDailyNews, May 2021
2025
- Forecast: US to hit 307m SVoD subs in 2025, Advanced Television, March 2020.
- Analyst Predicts Roku Will Hit 80 Million Subscribers, $4.5 Billion In Revenues By 2025, MediaPost.com, Sept.2019
- US to reach 317m SVoD subs by 2025, Advanced Television, Sept. 24 2020
- MENA SVoD revenues to triple to 2025, Advanced Television, Jan. 27 2020
2026
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar, MediaPost.com: MediaDailyNews, Feb. 2021
- Analyst: 1.5bn SVoD subs by 2026, Advanced Television, by Colin Mann, April 2021
- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026, MediaPost | Video Insider, April 2021
- Forecast: US to reach 450m SVoD subs by 2026, Advanced Television, by Colin Mann, Sept. 2021
- Forecast: Disney+ To Overtake Netflix In Global Subs By 2026, MediaPost.com: MediaDailyNews, Oct, 2021
- HBO Max targets 190 territories by 2026, Advanced Television, Oct 2021
2030
- Analyst: Netflix Could Reach 500 Million Subscribers By 2030, MediaPost | Social Media Insider, Sept. 2020
- Netflix CEO Reed Hastings says he’s sticking around until 2030 (NFLX), Business Insider – Advertising, by Alexei Oreskovic, July 2020
- Forecast: English language SVoD content down 50% by 2030, Advanced Television, Dec. 10, 2021
SVOD – Asia
2023
- Analyst: 351m APAC SVoD subs by 2023, Advanced Television by Colin Mann, Aug.2018
- Middle East: SVoD subs to reach 14m in 2023, Advanced Television by Editor, June 2018
2024
2025
- Forecast: Disney+ Hotstar 25% of India SVoD by 2025, Advanced Television, May 2020
- Asia Pacific to hit 417m SVoD subs by 2025, Advanced Television, Apr. 2020
- Forecast: India SVoD market at $1.9bn by 2025, Advanced Television, Jan.2021
- Forecast: Malaysia SVoD penetration 27% in 2025, Advanced Television, Oct 2021
2026
- Analyst: 15m Arabic SVoD subs by 2026, Advanced Television, by Colin Mann, Sept. 2021
- Forecast: APAC nears 700m SVoD subs by 2026, Advanced Television, by Colin Mann, Sept. 2021
- Australia: SVoD revenue to reach $3.2bn in 2026, Advanced Television, Dec 16 2021
SVOD – Europe
2024
- Forecast: E. Europe to surpass 26m SVoD subs by 2024, Advanced Television, May 2019
- France: €1.5bn from SVoD ‘content levy’ by 2024, Advanced Television, Oct. 2021
2025
- 25% of Dutch TV viewing VoD by 2025, advanced-television.com, Jul 18, 2016
- No HBO Max UK until 2025, Advanced Television, April 2021
SVOD – Latin America
2024
2026
- Forecast: LatAm 131m SVoD subs by 2026, Advanced Television, by Colin Mann, Sept. 2021
