- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
It is time now to turn our attention to streaming media from the consumer’s point of view. How will connected television, video streaming platforms, and audio streaming services evolve? I’ve compiled for you the 2023 streaming media forecast and it spans well beyond next year.
In fact, this article, part 1, which covers Audio Streaming, CTV, Social TV, and Video presents forecasts all the way to 2030.
Part 2 which will appear next week, will cover SVOD.
2023 & Beyond Streaming Media Predictions
Some categories, like OTT/CTV, are not only split by year, but also by geographic region for simpler access.
Audio streaming services
2023
- Spotify Forecast to Hit Almost 100M US Monthly Users by 2023, Marketing Charts, by Jami Lashbrook, Oct. 2020
Connected TV (CTV, OTT, Smart TV, Set-Top Box)
· US & Worldwide
2023
2024
- ITV extends Ericsson playout contract to 2024, advanced-television.com, Sep 2, 2015
- Forecast: OTT revenues to more than double by 2024, Advanced Television, June 2019
- Forecast: Smart TVs 81% of total TV sales in 2024, Advanced Television, May 2019
- Research: Carrier billing of digital sales to double by 2024, Advanced Television, May 2019
- Research: Over 585m OTT subscriptions by 2024, Advanced Television, March 2019
- Research: OTT video revenue to top $200bn in 2024, Advanced Television, by Colin Mann, Feb.2020
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey, Oct 8, 2015
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025, MediaPost.com: MediaDailyNews, Jan.2021
2026
· Europe
2023
2024
2025
· Asia
2023
- India: 500m OTT subs by 2023, Advanced Television, by Colin Mann, Sept.2019
2024
· Latin America
2025
- Millennials 65% of LatAm OTT consumption by 2025, advanced-television.com, Jun 19, 2015
· Oceania
2025
· Africa
2026
- Africa OTT TV and Video Market Forecasts to 2026 – OTT to Generate $1.7 Billion in Revenues, Intrado Globe Newswire, January 21, 2021
- SVOD to drive African OTT revenues to $1.7BN by 2026, Rapid TV News, by Joseph O’Halloran, 11 January 2021
Social TV
2027
- TV viewing on social media to triple by 2027, advanced-television.com, Dec 11, 2017
Video
2025
- Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
2026
- Global Volumetric Video Market Growth Drivers to 2026: Growing Demand for Augmented Reality in Retail and e-Commerce Sectors due to COVID-19, Cision / Research and Markets, Jan 17, 2022
