Online Advertising 2023 forecast, and beyond 2022/03/09 Samuel-f Parent Video, Advertising, SEM / SEO, Targeting, Display Advertising, Native Advertising, Media Planning, Programmatic

2023 is already creeping upon us. We know the death of the 3^rd party cookie has been delayed to the end of 2023, but what else should we expect for online advertising then? What shape will online advertising 2023 take? And beyond?

2023 & Beyond Digital Advertising Predictions

Please note that some of these predictions are in French.

Advertising

2025

• Will Advertising Be Dead by 2025? MillwardBrown, by Sue Elms, Dec. 2015

2030

• The future of marketing and advertising in 2030, Michael Haupt, Nov 11, 2016
• Asia Digital Advertising in Pharma Market Outlook 2030, BusinessWire, January 05, 2022

Ad Targeting

2023

• Google to Ban Alternate IDs from Chrome; Twitter Aims to Double Revenue by 2023, ExchangeWire.com, by Grace Dillon, March 2021
• Google Pauses FLoC, Extends Cookie Deadline To Late 2023, MediaPost.com: MediaDailyNews, June 2021
• Google is delaying its plan to kill third-party cookies in Chrome until 2023, Business Insider – Advertising, by Lara O’Reilly, June 2021
• Cheat Sheet: Google extends cookie execution deadline until late 2023, will pause FLoC testing in July, Digiday, by Kate Kaye, June 2021
• Deadline To Late 2023, MediaPost.com: email, June 2021

Search Engine Marketing / Paid Search

2025

• 3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?, toprankblog.com by Lee Odden, Nov 12, 2014

2067

• Will People Still Be Googling in 50 Years?, emarketer.com Nov 13, 2017
• Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017

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