2023 Ad Spend forecast

2023 Ad Spend forecast
This entry is part 1 of 20 in the series 2023 & Beyond

2023+ Ad Spend ForecastWhat’s the 2023 ad spend forecast? While we’re at it, what should we expect going forwards?

In 2020, ad spending took a major hit due to the coronavirus pandemic. In 2021 it rebounded, but it still wasn’t a “normal year”.  You can check out my 2022 ad spend predictions here, but in this post, we’re concerned with the future. 2023 and beyond that.

2023 Ad Media Spend Forecast

Ad Spend, WorldWide and US all media

See below-separated ad spend categories for Online, Mobile, TV, Programmatic, Out of home, Local Markets, Video, Social Media, Sports

2023

2024

2025

Amazon Ad Spend

2023

CPG (consumer product goods)

2023

CTV (connected TV, Over-the-top TV…) Ad Spend

2030

Mobile Ad Spend

2023

Newspaper Ad Spend

2027

Online Video Ad Spend

2024

2025

Podcasting Ad Spend

2023

Telecom Ad Spend

2023

TV Ad Spend

2023

2030

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