- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
What’s the 2023 ad spend forecast? While we’re at it, what should we expect going forwards?
In 2020, ad spending took a major hit due to the coronavirus pandemic. In 2021 it rebounded, but it still wasn’t a “normal year”. You can check out my 2022 ad spend predictions here, but in this post, we’re concerned with the future. 2023 and beyond that.
2023 Ad Media Spend Forecast
Ad Spend, WorldWide and US all media
See below-separated ad spend categories for Online, Mobile, TV, Programmatic, Out of home, Local Markets, Video, Social Media, Sports
2023
- US Online and Traditional Media Advertising Outlook, 2019-2023, Marketing Charts, by Andrew Warren-Payne, Jul.2019
- Forecast: Digital ad-spend to reach $520bn by 2023, Advanced Television, Jul.2019
- Forrester: Digital marketers to up spend by 9% annually through 2023, IAB SmartBrief, April 2019
- B2B US Digital Ad Spend Forecast for 2021-2023, MarketingProfs, Aug. 2021
2024
- US Online and Traditional Media Advertising Outlook, 2020-2024, Marketing Charts, by Jami Lashbrook, Oct. 2020
2025
Amazon Ad Spend
2023
- Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by James Hercher, Jan.2019
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices, MediaPost | Search Insider, Jul.2019
- Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%, MediaPost.com, Jul.2019
CPG (consumer product goods)
2023
- CPG Digital Ad Spend to Increase 7% Per Year Until 2023, Adweek Feed, by Paul Hiebert , May 2021
CTV (connected TV, Over-the-top TV…) Ad Spend
2030
- Analysts: CTV Ad Spending To Hit $21 Billion This Year, $100 Billion By 2030, MediaPost.com: MediaDailyNews, June 2021
- Who Wins When CTV Ad Spend Hits $100B In 2030?, MediaPost.com: MediaDailyNews, June 2021
Mobile Ad Spend
2023
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023, MediaPost.com: MediaDailyNews, Dec 20 2021
Newspaper Ad Spend
2027
Online Video Ad Spend
2024
2025
- Digital ad spending outlook blows past previous forecasts, eMarketer, Article by Paul Verna, Jan 13, 2022
Podcasting Ad Spend
2023
- US Podcast Ad Spend Forecast to Top $1 Billion This Year, Double by 2023, Marketing Charts, by Jami Lashbrook, May 2021
Telecom Ad Spend
2023
- Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023, MediaPost.com: MediaDailyNews, Marc 2021
TV Ad Spend
2023
- Strategy Analytics: TV to Represent 80% of Global Video Ad Spend in 2023, Ad Operations Online by Ad Tech Daily, Nov.7 2018
