- 2023 forecasts & beyond
- 2023 Science Forecast – what are you expecting?
- 2023 Traditional Media forecast, and beyond
- 2023 Ad Spend forecast
- Online Advertising 2023 forecast, and beyond
- 2023 Streaming Media Forecast, part 1
- 2023 SVOD – Streaming Media Forecast. Part 2
- 2023 Sport Marketing Forecast
- 2023 Mobile Marketing Forecast
- 2023 Mixed Reality Forecast
- 2023 IoT Forecast
- 2023 Marketing Forecast
- 2023 Content Marketing Forecast
- 2023 Social Media Forecast
- 2023 Data & Analytics Forecast
- 2023 Business Forecast [Infographics]
- 2023 Technology Forecast
- 2023 MarTech Forecast
- 2023 Telecom Forecast
- 2023 Television Technology Forecast
So, what should we expect from TV, Newspapers, and other traditional media in the coming, WE HOPE, post-pandemic years? Today I reveal to you my curated 2023 traditional media forecast.
Herein you’ll find future predictions from years before the pandemic, and from these past 2 pandemic years where much has been reconsidered. This is an interesting read.
Traditional Media Predictions for 2023 & Beyond
Advertising In General
2030
- Brexit Could Cost UK Advertising Market £1BN by 2030, zenithmedia.com by Bonnie Jordan Oct 13, 2016
Broadcast Tv & Cable
2023
- Forecast: Cord-Cutting TV Homes Climb To 40M By 2023, MediaPost.com, March 2019
- Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023, Adweek Feed, by Mollie Cahillane, March 2021
- Spain: No standard definition channels by 2023, Advanced Television, 17 Jan 2022
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
- Futuresource: Broadcasters all-IP by 2025, advanced-television.com, Dec 15, 2015
2028
- ABC Will Air the Oscars Through at Least 2028, adweek.com by Jason Lynch Sep 1
- What Will TV Advertising Look Like In 10 Years?, MediaPost.com: MediaDailyNews, May 2018
2023
2030
- Netflix chief: “Broadcast TV extinct by 2030″, advanced-television.com, Nov 28, 2014
2031
Newspapers
2025
- Most print newspaper brands will be obsolete by 2025: Report, marketingmag.ca by Chris Powell Sep 4
2026
- The Rundown: Future plc wants to be carbon-neutral by 2026, Digiday, by Max Willens, Dec 1 2021
Out of Home
2026
- Digital Signage Market to Reach $35.94 Billion by 2026; Increasing Demand for Digital Advertising Solutions to Favor Market Growth: Fortune Business Insights, Newswires, Dec. 21, 2021
Pay TV
2023
- Pay TV Profit Forecast: Steep Declines By 2023, mediapost.com
- LatAm: Pay-TV to reach 79.3m subs in 2023, Advanced Television by Editor, July 2018
- Pay-TV to near 60m subs by 2023 in ex-USSR countries, Advanced Television by Editor, June 2018
- Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will Rise, MediaPost.com: MediaDailyNews, May 2018
- Forecast: US pay-TV subs down 20% by 2023, Advanced Television, Jan. 15 2020
2024
- Forecast: US telco & pay-TV service revenue $420bn by 2024, Advanced Television, Nov.2019
- Cuba delays full digital TV until 2024, Advanced Television, Aug. 2021
2025
- Forecast: Moderate growth for Thailand pay-TV to 2025, Advanced Television, Jan. 2021
- Forecast: S. Korea pay-TV market at $7.2bn in 2025, Advanced Television, Jan. 2021
- Forecast: 134m India pay-TV subs by 2025, Advanced Television, April 2021
Radio
2023
Ad Agencies
2025
- What ad agencies will look like in 2025, digiday.com by Mark Duffy 6:49 am
- WPP Outlines Goals and Strategies Through 2025, Adweek Feed, by Erik Oster, Dec. 2020
