2023 forecasts & beyond 2022/02/09 Samuel-f Parent Gaming, Health, Travel

What does next year (2023) hold in store for us? Last year (2021) was not very memorable in that it was almost a cut & paste of 2020. Businesses emerged from quarantine only to face various shortages, backorder issues, or delivery issues due to everyone else’s quarantines and some environmental challenges.

This year (2023) holds some promise, despite the globe being in the grips of Covid-19’s 4^th wave. The 3^rd vaccine shot is being administered and it’s becoming clear we’ll need an annual booster before the world returns to normal.

Here is my annual future forecast for 2023 and beyond.

Let me start by inviting you to check out my 2023 predictions: in general, for marketing, for ad spend, for advertising, for mobile, for social media, for technology, and my own predictions for 2021.

2023 Predictions & Beyond

This year’s future forecast series of articles covers a wide variety of topics, as in years past. They’ll be split into themes and published weekly over the coming months.

How far does “& beyond” imply? Some predictions I’ve gathered for you go well beyond 2100.

Today, I start with the future in general and a few disparate topics.

The Future In General

2023

• FR – Supprimer la seconde intercalaire? Débat repoussé à 2023, fr.canoe.ca Nov 23, 2015

2025

• Anticipating the Internet of 2025, feedproxy.google.com by MikeAnderson@CSScenter.com Apr 4
• This could be what your Halloween looks like in 2025, mashable.com by Alicia Marie Tan Oct 27, 2015
• The New Reality | Suddenly, it feels like it’s 2025. And things look good., Marketo Marketing blog, by gadimova, May 2020

2030

• Things We Still Want to See in the Year 2030, mashable.com by Annie Park, 2014
• 2030: How 4 smart cities are gearing up for the future, mashable.com by Eli Epstein Mar 5, 2015
• Brexit could cost UK advertising market £1bn by 2030, zenithoptimedia.com by Bonnie Jordan Jun 10
• Three Macrotrends Impacting the Journey to 2030, rebeccalieb.com by Rebecca Lieb Nov 1, 2017

2039

• ZenithOptimedia identifies six future trends for the next 25 years (up to 2039), zenithoptimedia.com by Guy Abrahams Jan 21

2045

• FR – Voici de quoi le monde sera fait en 2045, selon Kaspersky, fr.canoe.ca Jan 30, 2015

2050

• Looking Forward: 2050 in the Eyes of the American Public, from Daily Infographic by Julie Tabouli

2067

• Will People Still Be Googling in 50 Years?, emarketer.com Nov 13, 2017

2116

• FR – À quoi ressemblera le monde en 2116?, fr.canoe.ca 2016

2117

• This Amazing Ad Takes a Bleak but Loving Look at Christmas in the Year 2117, adweek.com by Adweek Staff, Dec 4, 2017

Automotive

2030

• Self-Driving Cars Market worth 62.4 million units by 2030 – Exclusive Report by MarketsandMarkets, Cision, Jan 17, 2022

Economy

2024

• McKinsey predicts recovery by 2024, Bangkok Post, by Dusida Worrachaddejchai, Dec 29, 2021

Gambling

2025

• Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected, MediaPost.com: MediaDailyNews, 14 Dec. 2021

Gaming

2023

• VR game revenues to reach $8.2bn by 2023, Advanced Television by Editor, Jan. 2019
• Report: Games revenue to top $200bn by 2023, Advanced Television, May 2019
• Research: Video games market worth over $200bn by 2023, Advanced Television, Sept. 2020

2025

• FR – Ubisoft et Yannis Mallat ont de grandes ambitions pour 2025, ActusMédias by Yannick, Dec.1 2018
• Forecast: Video game subs revenue at $11bn by 2025, Advanced Television, Oct. 2020

2027

• FR – « Ubisoft prévoit de créer 1 000 emplois au Québec d’ici 2027 », Isarta Infos – Actualités Marketing, Com…by Kévin Deniau

Health

2024

• Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024, Adweek Feed, by Paul Hiebert, April 2021

2025

• Global Cannabis Market Grows 38% in 2020 / Tops $47 Billion by 2025 – BDSA Reports, Ad Operations Online, by Ad Tech Daily, Oct. 2020
• In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?, MediaPost.com: MediaDailyNews, July 2020

Leadership

2030

• 140 CEOs on What it Will Take To Be a Leader in 2030, jacobm, by Jacob Morgan, March 2020
• According to 140 Of The World’s Top CEOs These Are The 6 Trends Shaping Leadership Through 2030 and Beyond, jacobm, by Jacob Morgan, June 2021

Travel

2023

• Report: IFC to recover in 2023, Advanced Television, July 2021

2024

• What Will Travel Look Like in 2024?, mashable.com by Jessica Plautz, 9 Apr 2014

2028

• In Flight Comms worth $36bn by 2028, Advanced Television, May 2019

2030

• The Travel And Tourism Industry By 2030, Forbes Business Council, by Oscar White, Dec 27, 2021

2031

• Forecast: 60,000 passengers into space by 2031, Advanced Television, Jan 13, 2022

2045

• What will U.S. transport look like in 2045?, mashable.com by Jessica Plautz Feb 3, 2015

2050

• United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture, Adweek Feed, by Ryan Barwick, Dec. 10 2020
• Airlines have a recipe to reach zero emissions by 2050. The key ingredient: cooking oil, Travel, by Hugo Martín, Dec. 31 2021

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