What are the 2022 Media & Advertising Predictions? What do the experts say?
These 2022 advertising predictions are not only for online but for offline media as well!
More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post.
Article updated July 19, 2022
2022 Predictions
The 2022 predictions are divided into 8 posts:
- 2022 In General
- Business
- Marketing
- Ad Spend
- Media & Advertising
- Mobile Marketing
- Social Media
- Technology
Today, discover 2022 ad spend forecasts for advertising, admeasurement, media sales, individual media, paid search, and more.
Advertising
- To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now, AdExchanger.com: Exchanging Ideas On Dig…, by AdExchanger, Mar.2020
- Digital advertising in 2022: What do the experts predict?, Econsultancy, by Ben Davis, Dec 17, 2021
- Navigating Brand Response Advertising in 2022, MarketingProfs, Dec 22, 2021
- Amazon Sponsored Products: Advanced Practices for 2022, PPC Strategies & Pay Per Click News, by nikolasekulic, Jan 12, 2022
- What The Great Resignation Means For Ad Industry Hiring In 2022, AdExchanger.com: Exchanging Ideas On Dig…,
Ad Agencies
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement, MediaPost.com: MediaDailyNews, Jan 7, 2022
- Media Agency Reviews Are Coming In 2022, The Forrester Blog For Marketing Leaders…, by Jay Pattisall, Jan 11, 2022
- Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation, Digiday,
Ad Measurement
- Nielsen to Launch Single Measurement Solution in Q4 2022, Streaming Media, Dec. 8, 2020
- Nielsen One ‘Currency’ Expected In 2022, Some Components Appearing Now, MediaPost.com: MediaDailyNews, May 2021
- Nielsen To Start Local TV Impressions Metric Measure In January 2022, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Integrated, Cross-Platform Media Planning, Measurement Remain Major Issues For 2022, MediaPost.com: MediaDailyNews, Jan 6, 2022
- Predictions 2022: The Future of Measurement and Attribution, ExchangeWire.com, by Zara Briggs, Jan 6, 2022
Ad Targeting
- Identity resolution spend projected to reach $2.6B in 2022, Marketing Land – Internet Marketing News…by Pamela Parker, May 2021
- 6 Types Of Post-Cookie Data That Will Still Be Available After 2022, AdExchanger.com: Exchanging Ideas On Dig…by Allison Schiff, May 2021
- Looking forward to 2022: Why is Zero Party Data becoming increasingly more important?, Blog | ClickThrough Marketingby medwards@clickthrough-marketing.com (Macy Edwards), May 2021
- Google Pushes FLoC Testing To Q1 2022, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022, Digiday, by Kayleigh Barber, Dec 27, 2021
- Predictions 2022: Contextual, ExchangeWire.com, by Mathew Broughton, Jan 6 2022
Broadcast TV & Cable
- DirecTV, Dish Resume Merger Talks: Could 2022 Finally Be The Year?, MediaPost.com: MediaDailyNews, Jan 12, 2022
Connected TV (CTV/OTT)
- STB market worth $25bn+ by 2022, advanced-television.com, March 8, 2016
- MENA OTT revenues to quadruple by 2022, advanced-television.com, Jul 22, 2017
- Parks: Over 265m global OTT homes by 2022, Advanced Television by Editor, July 2018
- Research: OTT TV $51.4bn business by 2022, Advanced Television by Colin Mann, June 2018
- Spain: OTT to boost pay-TV market by 50% to 2022, Advanced Television, Oct.24, 2018
- Roku To Be Acquired In 2022, Predicts Researcher, MediaPost.com: MediaDailyNews, Dec. 15, 2021
- Report: 2022 decisive for Smart TV OS market, Advanced Television, Jan 13, 2022
- What’s in store for connected TV advertising in 2022?, Digiday,
Local Media
Media in General
- ‘Becoming a direct-to-consumer company’: How Condé Nast’s Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade, Digiday, by Kayleigh Barber, Nov.20
Media Sales
- SpringServe: ‘Ad Quality Will Take Priority Over Monetization’ In 2022, AdExchanger.com: Exchanging Ideas On Dig…by Allison Schiff, Dec 22, 2021
- Digiday+ Research: 2021 was great for publishers, and they expect major revenue growth in 2022, Digiday, by Max Willens, Jan 4, 2022
- Media Briefing: What challenges and opportunities await the media industry in 2022, Digiday, by Kayleigh Barber, Jan 6, 2022
- 2022 Looks Promising for Local Media Sellers, SalesFuel, by Kathy Crosett, Jan 5, 2022
- Predictions 2022: Publishers & First-Party Data Part 1, ExchangeWire.com, by Grace Dillon, Jan 6, 2022
- Predictions 2022: Publishers & First-Party Data Part 2, ExchangeWire.com, by Grace Dillon, Jan 10, 2022
Out-Of-Home (OOH + DOOH)
Pay TV
- Forecast: Under 50% of Canadian homes subscribe to pay-TV in 2022, Advanced Television, Sept 15, 2021
Podcasting
- 2022 spells more podcast partnerships for publishers as the audio field gets noisy, Digiday, by Sara Guaglione, Jan 5, 2022
Programmatic Media
- 62% of brands to move programmatic buying in-house by 2022, smartbrief.com Dec 21, 2017
- Programmatic digital display advertising is having an identity crisis because of the 2022 Chrome deadline, eMarketer, Article by Nicole Perrin | Jan 20, 2021
- Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch, AdExchanger.com: Exchanging Ideas On Dig…, Jan 18, 2022
Retail Media
Search Advertising
- 2022 Complete Guide To PPC Marketing With Google Ads, Virtual Valley, Rob Warner, July 4, 2022
SVOD
- SVoD 70% of European digital revenues in 2022, advanced-television.com, May 4, 2017
- Netflix to reach 128m subs by 2022, advanced-television.com by Colin Mann Jun 5, 2017
- SVoD subs in LatAm to reach 33.5m in 2022, advanced-television.com, Jun 28, 2017
- North America to add 59m SVoD subs by 2022, advanced-television.com by Editor Aug 31, 2017
- European VoD market to surpass €10bn in 2022, Advanced Television, Jul.2019
- Disney’s U.S. OTT Revenue Share To Nearly Match Netflix’s By 2022: Emarketer, MediaPost | Video Insider, Dec. 15, 2020
- Newsroom: Disney+ US Revenues Will Surpass $4 Billion by 2022, eMarketer Articles, Dec. 15 2020
- Netherlands: Viaplay to show PDC darts from 2022, Advanced Television, June 15, 2021
- CNN+ to debut in Q1 2022, Advanced Television, by Colin Mann, Jul.15, 2021
- Viaplay UK launch in 2022, Advanced Television, Oct 15, 2021
- Roku Head Of Marketing Talks About Plans For 2022, MediaPost.com: MediaDailyNews, Jan 10, 2022
Television
- BBC Three returning as linear channel in Jan 2022, Advanced Television, Feb 2021
- Discovery’s Magnolia Network Delays Linear Debut Until 2022, Sets July Digital Rollout, Adweek Feed, by Kelsey Sutton, Feb 2021
- Future of TV Briefing: 5 questions that will shape the future of TV in 2022, Digiday, by Tim Peterson, Jan 5, 2022
