What is the 2022 ad spend forecast looking like? What are the experts predicting?
2022 Ad spend forecast
The 2022 predictions are divided into 8 posts:
- 2022 In General
- Business
- Marketing
- Ad Spend
- Media & Advertising
- Mobile Marketing
- Social Media
- Technology
Today, discover 2022 ad spend forecasts for Digital, Local markets, Mobile, Newspapers, Sports, and Television
Global AD SPEND
- Digital to Drive U.S. Ad Market to New Highs Through 2022, SalesFuel by Kathy Crosett, July 2018
- Digital advertising’s market share to hit 60% by 2022, IAB SmartBrief, April 2019
- Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022, MediaPost.com: MediaDailyNews, June 15, 2021
- Global Ad Spend 2021-2022: Where Budgets Are Going, MarketingProfs, Dec 15, 2021
Connected Television Ad Spend
- Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023, MediaPost.com: MediaDailyNews, Dec 15, 2021
- Digital Ad Dollars Shift To CTV — And Other 2022 Predictions, MediaPost.com: MediaDailyNews, Dec 30, 2021
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises, MediaPost.com: MediaDailyNews, Oct 15, 2021
- TVOT 2022: Local CTV Sales Outlook Panel, BIA Advisory Services – Local Media Watc…
Local Media
- Analysts Boost 2022 Local Ad Spend Forecast, Especially For TV, OTT, MediaPost.com: MediaDailyNews, Dec 20, 2021
- Local TV Ad Revenues To Hit $21B In 2022, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022, BIA Advisory Services – Local Media Watc…, by Suzanne Ackley, Oct 15, 2021
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Local TV Ads Sink 19% This Year, Rising 20% In 2022, MediaPost.com: MediaDailyNews, July 15
Native Ad Spend
Newspaper Ad Spend
Online Ad Spend
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences, MediaPost.com: MediaDailyNews, Nov.11, 2021
Online Video Ad Spend
- Video ad spend on Facebook, YouTube to hit $37B by 2022, smartbrief.com, 2/1/2018
- Report: Global video market to reach $842bn in 2022, Advanced Television by Colin Mann, June 2018
Podcasting Ad Spend
- Podcast ads projected to grow to 4.5% of global audio ad spending by 2022, Marketing Land – Internet Marketing News…, by George Nguyen, May 2019
Political Ad Spend
- 2022 Political Ad Planning is Underway, SalesFuel, by Kathy Crosett, May 2021
- 2022 Political Ad Revenues Will Remain At Presidential Levels, MediaPost.com: MediaDailyNews, Aug 15, 2021
- 2022 Political Ad $ To Approach 2020’s Record, MediaPost.com: MediaDailyNews, Aug 15, 2021
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion, MediaPost.com: MediaDailyNews, Sept 15 2021
- Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022, BIA Advisory Services – Local Media Watc…, by Suzanne Ackley, Oct 15, 2021
Search Ad Spend
SVOD Ad Spend
- Hulu’s Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve, MediaPost.com: MediaDailyNews, Oct 15, 2021
TV Ad Spend
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B, MediaPost.com: MediaDailyNews, June 15, 2021
- Local TV Ads Sink 19% This Year, Rising 20% In 2022, MediaPost.com: MediaDailyNews, July 15, 2021
- Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital, Digiday, by Michael Bürgi, Nov.11, 2021
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022, MediaPost.com: MediaDailyNews, Oct 2021
- Local TV Ad Revenues To Hit $21B In 2022, MediaPost.com: MediaDailyNews, Oct 15, 2021
- Local TV Ad Revenue To Soar 28% In $21.37B In 2022, Boosted By Political, Winter Olympics Ads, MediaPost.com: email, Dec 20, 2021
