2022 Mobile Marketing Forecast 2021/03/24 Samuel-f Parent Apps, Mobile Marketing, SoLoMo

Today I’ve compiled for you forecasts for 2022 Mobile Marketing, and beyond. These predictions cover a wide range of sub-topics such as mobile Apps, Biometrics & Health, Commerce, Gaming and much more.

2022 & Beyond Mobile Marketing Forecasts

Mobile Applications

2024

• Applications 2024: How Application Leaders Should Prepare Their Organizations to Remain Relevant and Highly Effective, Gartner Blog Network by Deacon Wan, Jan. 2018

2025

• Inside Jeffrey Katzenberg’s plan to spend up to $1b by 2025 on programming for Quibi, Digiday by Sahil Patel, Dec.10 2018

Mobile Biometrics / Mobile Health

2023

• Mobile Biometrics To Authenticate $2 Trillion By 2023, MediaPost.com: MediaDailyNews, Aug.2018

Mobile Gaming

2025

• DeWolfe: 10 companies will control all mobile game revenue by 2025, smartbrief.com

Mobile Marketing

2022

• Cisco VNI: 5.5bn mobile users by 2022, Advanced Television, by Colin Mann, April 2019

2023

• Report: Mobile subs in Americas 1.5bn in 2023, Advanced Television, June 2019
• Martech 2030 Trend #3: The Great App Explosion, Chief Marketing Technologist, by Scott Brinker, Dec 2  2020

Mobile Video

2025

• Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
• Mobile Media Revenue to Approach $860 Billion By 2025, Ad Operations Online, by Ad Tech Daily, Oct. 2020

SMS / Text Message Marketing

2022

Automated SMS Messages Projected > 2.7 Trillion By 2022, mediapost.com, Dec 11, 2017

Voice Search

2022

• Forecast: 143m will use voice control by 2022, advanced-television.com by Editor Jan 16, 2017

2023

• Study: Digital voice assistant usage to triple by 2023, Advanced Television, March 2019

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