- Future forecast – 2022 & beyond
- 2022 Science Forecast – what are you expecting?
- 2022 Traditional Media forecast, and beyond
- 2022 Ad Spend Forecast, and beyond
- Online Advertising 2022 forecast, and beyond
- 2022 Streaming Media Forecast
- 2022 SVOD Forecast
- 2022 Sport Marketing Forecast
- 2022 Mobile Marketing Forecast
- 2022 Mixed Reality Forecast
- 2022 IoT Forecast
- 2022 Marketing Forecast
- 2022 Content Marketing Forecast
- 2022 Social Media Forecast
- 2022 Data & Analytics Forecast
- 2022 Business Forecast [infographic]
- 2022 Technology Forecast [infographic]
- 2022 MarTech Forecast
- 2022 Telecom Forecast
- 2022 Television Technology Forecast
What is coming in the years ahead for sports marketing? Have any of the recent changes due to the global pandemic have a lasting impact of how we market sports in the future? Where will the Olympics take place next? I have compiled for you a 2022 sports marketing forecast.
2022 Sport Marketing Forecast
Please note that some of these predictions are in French.
eSports
2022
- FR – Marché mondial eSports : hausse de 28% jusqu’en 2022, ActusMédias by Yannick, Nov.29 2018
- Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022, ExchangeWire.com, Oct.2019
2024
Sport Advertising
2022
- A winter World Cup 2022 could add £12 million to UK TV ad market, zenithoptimedia.com by Bonnie Jordan, Apr 1
- Beijing wins bid to host 2022 Winter Olympic Games, mashable.com by Jenni Ryall, Jul 31, 2015
- China’s Winter Olympics 2022 theme sounds way too much like Frozen’s ‘Let It Go’, mashable.com by Victoria Ho, Aug. 4, 2015
- Spain: Mediapro scores World Cup 2022 rights, Advanced Television by Editor, Jan.21, 2019
- CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022, Adweek Feed, by Jason Lynch, April 2019
2023
- Eurosport extends Tour de France deal to 2023, advanced-television.com Jul 22, 2017
- NENT scores 2023 Women’s World Cup, Advanced Television, by Editor, Nov. 2020
2024
- Boston named as U.S. bid to host 2024 Summer Olympics, mashable.com by Patrick Kulp Jan 9, 2015
- C4 secures Paris 2024 Paralympic games, Advanced Television, by Editor, Sept. 2020
2025
- Disney, Time Warner extend NBA rights through 2024-2025 season, smartbrief.com
- What your Super Bowl party will look like in 2025, mashable.com by Samantha Murphy Kelly, Jan 27, 2015
- Forecast: Globalisation will see sports rights worth $85bn by 2025, Advanced Television, Oct.2019
2026
- FIFA suspends the World Cup 2026 bidding process, mashable.com by Tim Chester Jun 10, 2015
2028
- Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering, Adweek Feed, by Jason Lynch, May 2019
- NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question, AdExchanger.com: Exchanging Ideas, May 2019
- WarnerMedia extends MLB rights to 2028, Advanced Television, Oct. 2020
2032
- NBCUniversal Drops $7.7 Billion to Broadcast Olympics Through 2032, mashable.com by Jason Abbruzzese May 8, 2014
Sport Marketing
2031
Sport TV & Video
2022
- CBC nabs broadcast rights to 2022 and 2024 Olympic Games, marketingmag.ca by Canadian Press Oct 22, 2015
- 8K coverage of Winter Games 2022, Advanced Television by Editor, Aug.2018
- NENT Group to show World Cup 2022 African qualifiers, Advanced Television, by Editor, Dec 16 2020
2023
- FR – La Coupe Vanier en exclusivité à TVA Sports jusqu’en 2023, ActusMédias by Yannick, Nov.27 2018
- Future sports broadcast tech to generate $3.4bn by 2023, Advanced Television by Editor, Aug. 2018
2024
- Wimbledon remains on BBC to 2024, advanced-television.com, Nov 21, 2016
