Online Advertising 2022 forecast, and beyond 2021/02/24 Samuel-f Parent Advertising, SEM / SEO, Display Advertising, Programmatic

2022 is less than a year away. With the death of the 3^rd party cookie, what solutions lie on the horizon for ad targeting? How will they hold up for the following years? What is the online advertising 2022 forecast?

Beyond ad targeting, how will programmatic evolve? How will search change?

2022 & Beyond Digital Advertising Predictions

Advertising

2022

• To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now, AdExchanger.com: Exchanging Ideas On Dig…, by AdExchanger, Mar.2020
• Google Chrome: Third-party cookies will be gone by 2022, Marketing Land – Internet Marketing News…, by Greg Sterling, Jan. 2020

2025

• Will Advertising Be Dead by 2025? MillwardBrown, by Sue Elms, Dec. 2015

2030

• The future of marketing and advertising in 2030, Michael Haupt, Nov 11, 2016

Programmatic advertising

2022

• 62% of brands to move programmatic buying in-house by 2022, smartbrief.com Dec 21, 2017
• Programmatic digital display advertising is having an identity crisis because of 2022 Chrome deadline, eMarketer, Article by Nicole Perrin  |  Jan 20, 2021

Search Engine Marketing / Paid Search

2025

• 3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?, toprankblog.com by Lee Odden, Nov 12, 2014

2067

• Will People Still Be Googling in 50 Years?, emarketer.com Nov 13, 2017
• Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017

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