
- Future forecast – 2022 & beyond
- 2022 Science Forecast – what are you expecting?
- 2022 Traditional Media forecast, and beyond
- 2022 Ad Spend Forecast, and beyond
- Online Advertising 2022 forecast, and beyond
- 2022 Streaming Media Forecast
- 2022 SVOD Forecast
- 2022 Sport Marketing Forecast
- 2022 Mobile Marketing Forecast
- 2022 Mixed Reality Forecast
- 2022 IoT Forecast
- 2022 Marketing Forecast
- 2022 Content Marketing Forecast
- 2022 Social Media Forecast
- 2022 Data & Analytics Forecast
- 2022 Business Forecast [infographic]
- 2022 Technology Forecast [infographic]
- 2022 MarTech Forecast
- 2022 Telecom Forecast
- 2022 Television Technology Forecast
What’s the 2022 ad spend forecast, and for the following years?
In 2020, ad spend took a major hit due to the coronavirus pandemic, and despite it being a US election year. This was particularly true for local media. 2021 is expected to rebound, at least on the digital front. But what should we expect next year?
2022 Ad Media Spend Forecast
AD SPEND in general
See below for separate and specific media
2022
- Digital to Drive U.S. Ad Market to New Highs Through 2022, SalesFuel by Kathy Crosett, July 2018
- Digital advertising’s market share to hit 60% by 2022, IAB SmartBrief, April 2019
2023
- US Online and Traditional Media Advertising Outlook, 2019-2023, Marketing Charts, by Andrew Warren-Payne, Jul.2019
- Forecast: Digital ad-spend to reach $520bn by 2023, Advanced Television, Jul.2019
- Forrester: Digital marketers to up spend by 9% annually through 2023, IAB SmartBrief, April 2019
2024
- US Online and Traditional Media Advertising Outlook, 2020-2024, Marketing Charts, by Jami Lashbrook, Oct. 2020
2025
Amazon Ad Spend
2023
- Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by James Hercher, Jan.2019
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices, MediaPost | Search Insider, Jul.2019
- Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%, MediaPost.com, Jul.2019
Native Ad Spend
2022
Newspaper Ad Spend
2022
Online Video Ad Spend
2022
- Video ad spend on Facebook, YouTube to hit $37B by 2022, smartbrief.com, 2/1/2018
- Report: Global video market to reach $842bn in 2022, Advanced Television by Colin Mann, June 2018
- Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022, MediaPost.com: MediaDailyNews, Oct, 2022
2024
Podcasting Ad Spend
2022
- Podcast ads projected to grow to 4.5% of global audio ad spending by 2022, Marketing Land – Internet Marketing News…, by George Nguyen, May 2019
TV Ad Spend
2023
- Strategy Analytics: TV to Represent 80% of Global Video Ad Spend in 2023, Ad Operations Online by Ad Tech Daily, Nov.7 2018