2022 Ad Spend Forecast, and beyond 2021/02/17 Samuel-f Parent Advertising, Ad Spend

What’s the 2022 ad spend forecast, and for the following years?

In 2020, ad spend took a major hit due to the coronavirus pandemic, and despite it being a US election year. This was particularly true for local media. 2021 is expected to rebound, at least on the digital front. But what should we expect next year?

2022 Ad Media Spend Forecast

AD SPEND in general

See below for separate and specific media

2022

• Digital to Drive U.S. Ad Market to New Highs Through 2022, SalesFuel by Kathy Crosett, July 2018
• Digital advertising’s market share to hit 60% by 2022, IAB SmartBrief, April 2019

2023

• US Online and Traditional Media Advertising Outlook, 2019-2023, Marketing Charts, by Andrew Warren-Payne, Jul.2019
• Forecast: Digital ad-spend to reach $520bn by 2023, Advanced Television, Jul.2019
• Forrester: Digital marketers to up spend by 9% annually through 2023, IAB SmartBrief, April 2019

2024

• US Online and Traditional Media Advertising Outlook, 2020-2024, Marketing Charts, by Jami Lashbrook, Oct. 2020

2025

• Digital To Account For 70% Of All Ad Spending By 2025, MediaPost.com: MediaDailyNews, Dec. 14 2020

Amazon Ad Spend

2023

• Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by James Hercher, Jan.2019
• Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices, MediaPost | Search Insider, Jul.2019
• Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%, MediaPost.com, Jul.2019

Native Ad Spend

2022

• Global native advertising market is expected to reach us$ 170.26 bn by 2022 owing to proliferation of internet accessibility coupled with increasing use of technology-backed innovative solutions, says absolute markets insights, IGN24, Nov. 20 2020

Newspaper Ad Spend

2022

• Forecast: U.S. Newspaper Revenue To Fall 2.6% Through 2022, MediaPost.com: MediaDailyNews, Aug.2018

Online Video Ad Spend

2022

• Video ad spend on Facebook, YouTube to hit $37B by 2022, smartbrief.com, 2/1/2018
• Report: Global video market to reach $842bn in 2022, Advanced Television by Colin Mann, June 2018
• Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022, MediaPost.com: MediaDailyNews, Oct, 2022

2024

• APAC online video market to double by 2024, Warc News, May 2019

Podcasting Ad Spend

2022

• Podcast ads projected to grow to 4.5% of global audio ad spending by 2022, Marketing Land – Internet Marketing News…, by George Nguyen, May 2019

TV Ad Spend

2023

• Strategy Analytics: TV to Represent 80% of Global Video Ad Spend in 2023, Ad Operations Online by Ad Tech Daily, Nov.7 2018

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