- Future forecast – 2022 & beyond
- 2022 Science Forecast – what are you expecting?
- 2022 Traditional Media forecast, and beyond
- 2022 Ad Spend Forecast, and beyond
- Online Advertising 2022 forecast, and beyond
- 2022 Streaming Media Forecast
- 2022 SVOD Forecast
- 2022 Sport Marketing Forecast
- 2022 Mobile Marketing Forecast
- 2022 Mixed Reality Forecast
- 2022 IoT Forecast
- 2022 Marketing Forecast
- 2022 Content Marketing Forecast
- 2022 Social Media Forecast
- 2022 Data & Analytics Forecast
- 2022 Business Forecast [infographic]
- 2022 Technology Forecast [infographic]
- 2022 MarTech Forecast
- 2022 Telecom Forecast
- 2022 Television Technology Forecast
So, what should we expect from TV, Newspapers, Out of Home, and other traditional media in the coming – POST-PANDEMIC – years? Today I reveal to you my curated 2022 traditional media forecast.
Herein you’ll find future predictions from years before the pandemic, and from this past year where much has been reconsidered. This is an interesting read.
Traditional Media Predictions for 2021 & Beyond
Advertising In General
2022
- To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now, AdExchanger.com: Exchanging Ideas On Dig…, by AdExchanger, Mar.2020
2030
- Brexit Could Cost UK Advertising Market £1BN by 2030, zenithmedia.com by Bonnie Jordan Oct 13, 2016
Ad Agencies
2025
- What ad agencies will look like in 2025, digiday.com by Mark Duffy 6:49 am
- WPP Outlines Goals and Strategies Through 2025, Adweek Feed, by Erik Oster, Dec. 2020
Broadcast Tv & Cable
2023
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
2025
- Futuresource: Broadcasters all-IP by 2025, advanced-television.com, Dec 15, 2015
2028
- ABC Will Air the Oscars Through at Least 2028, adweek.com by Jason Lynch Sep 1
- What Will TV Advertising Look Like In 10 Years?, MediaPost.com: MediaDailyNews, May 2018
2030
- Netflix chief: “Broadcast TV extinct by 2030″, advanced-television.com, Nov 28, 2014
2031
Newspapers
2025
- Most print newspaper brands will be obsolete by 2025: Report, marketingmag.ca by Chris Powell Sep 4
Out-Of-Home Advertising (OOH + DOOH)
2022
Pay TV
2023
- Pay TV Profit Forecast: Steep Declines By 2023, mediapost.com
- LatAm: Pay-TV to reach 79.3m subs in 2023, Advanced Television by Editor, July 2018
- Pay-TV to near 60m subs by 2023 in ex-USSR countries, Advanced Television by Editor, June 2018
- Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will Rise, MediaPost.com: MediaDailyNews, May 2018
- Forecast: US pay-TV subs down 20% by 2023, Advanced Television, Jan. 15 2020
2024
2025
- Forecast: Moderate growth for Thailand pay-TV to 2025, Advanced Television, Jan. 2021
- Forecast: S. Korea pay-TV market at $7.2bn in 2025, Advanced Television, Jan. 2021
Radio
2023
