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- 2020, A look back [video] [infographic]
- A look back at 2020 in Media [video]
- A look back at 2020 in Marketing and Advertising [video] [infographic]
- A look back 2020 in Social Media [video] [infographic]
Now that we’ve entered 2021, let us take a little bit of time to reflect on what happened last year, 2020 in marketing and advertising.
This post will cover year-end reviews for ad agencies, best ads, ad spend, content marketing, ad tech, media sales and so much more.
Ad Agencies
- 2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital, ExchangeWire.com, by Grace Dillon, Dec. 10 2020
- 2020 was terrible for the ad industry, with nearly 50,000 agency jobs lost — here are 4 bright spots in an otherwise catastrophic year, Business Insider – Advertising, by Patrick Coffee, Dec. 8 2020
- Meet the digital ad firms like LiveRamp and Beeswax that are tackling advertising’s biggest challenges in 2020, Business Insider – Advertising, by Lauren Johnson, Dec. 5 2020
- Podcast: 2020 Wrap Up – Making Every Dollar Count, Acxiom, Nov. 2020
- 2020’s up and comers of advertising from firms like Droga5, BBH LA, and Laundry Service, Business Insider – Advertising, by Tanya Dua, Dec. 2 2020
- The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020, AdExchanger.com: Exchanging Ideas On Dig…, by AdExchanger Content Studio, Dec. 3 2020
- Droga5 London Is Adweek’s 2020 International Agency of the Year, Adweek Feed, by Doug Zanger, Dec. 7 2020
- Highdive Is Adweek’s 2020 Breakthrough Agency of the Year. Adweek Feed, by Minda Smiley, Dec. 7 2020
- The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year, Adweek Feed, by Minda Smiley, Dec. 7 2020
- FCB Is Adweek’s Global Agency of the Year, Adweek Feed, by Erik Oster, Dec. 7 2020
- ‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020, Digiday, by Kristina Monllo, Dec. 15 2020
- How Media Buying Changed And What Performed Best In 2020, MediaPost | Inside Performance, Dec. 4 2020
- Digiday Research: Nearly one third of agencies grew their headcounts in 2020, Digiday, by Max Willens, Dec. 22 2020
- These Are the Most 2020 Agency Holiday Cards, Adweek Feed, by Minda Smiley, Dec. 2020
Ad Spend
- Magna Slashes 2020 Ad Outlook, Boosts 2021, MediaPost.com: MediaDailyNews, March 2020
- Consensus Outlook Improves For 2020, Turns Positive For 2021, MediaPost.com: MediaDailyNews, Dec. 2 2020
- GroupM Shaves 2020 U.S. Ad Decline In Half, Revises 2021 Into Positive Territory, MediaPost.com: MediaDailyNews, Dec. 2 2020
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget, MediaPost.com: MediaDailyNews, Dec 8 2020
- Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says. Adweek Feed, by Minda Smiley, Dec. 2 2020
- Google, Facebook, and Amazon will account for nearly two-thirds of total US digital ad spending this year, Business Insider – Advertising, by Mariel Soto Reyes, 4 Dec 2020
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%, MediaPost.com: MediaDailyNews, Dec 1 2020
- SMI Data Shows 2020 U.S. Ad Market Ending On An Up Note, MediaPost.com: MediaDailyNews, Dec. 5 2020
- GroupM Global Year-End Ad Forecast Is ‘Less Bad’ Than Expected, Adweek Feed, by Kyle O’Brien, Dec. 7 2020
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%,
- MediaPost.com: MediaDailyNews, Oct. 2020
- Canada’s programmatic ad market will be mostly flat but make up more than 80% of digital display dollars in 2020, Business Insider – Advertising, by Paul Briggs, Dec. 14 2020
- Automotive TV Spending Down 21% In 2020, MediaPost.com: MediaDailyNews, Dec. 2020
Advertising
- The 10 most creative brands on Twitter in 2020, Digiday, by Twitter, Dec. 10 2020
- 10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday’s First Things First, Adweek Feed, by Jess Zafarris, Dec. 10 2020
- WARC Media Awards 2020 winners announced, Warc News, by Warc, Dec. 9 2020
- Advertising’s winners and losers of 2020, Business Insider – Advertising, by Lauren Johnson, Dec 8 2020
- Adweek Podcast: How We Picked 2020’s Agencies of the Year, Adweek Feed, by David Griner, Dec. 8 2020
- Meijer’s Holiday Ad Confronts the Way It All Feels ‘Wrong’ This Year, Adweek Feed, by T.L. Stanley, Dec 5 2020
- Nike Just Does It With Top Ad on YouTube in 2020, Adweek Feed, by David Cohen, Dec 1 2020
- Assessing the media damage in 2020, Business Insider – Advertising, by Lucia Moses, Dec. 2 2020
- NYCU: Global Ad Trends: 2020/21, The ARF, by DLM, Dec. 5 2020
- Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas, Adweek Feed, by David Griner, Dec 14 2020
- How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020, Adweek Feed, by Ian Zelaya, Dec. 14 2020
- The 25 Best Ads of 2020, Adweek Feed, by David Griner, Dec. 14 2020
- 10 of the Most Accessible Brand Campaigns and Actions of 2020, Adweek Feed, by Doug Zanger, Kyle O’Brien, Dec. 31 2020
- Here Are 2020’s Best Ads, Packed Into 3 Minutes, Adweek Feed, by Breana Mallamaci, David Griner, Dec 31 2020
- Enjoy The Ultimate In ‘F*@% Off, 2020’ Advertising, MediaPost.com: MediaDailyNews, Dec. 2020
- 22 Campaigns That Made Ad Pros Jealous in 2020, Adweek Feed, by Doug Zanger, Dec. 2020
- Mental Health Campaign Gives 2020 a Big Middle Finger, Adweek Feed, by Kyle O’Brien, Dec. 2020
Branding
- 10 Takeaways From Brand Activations That Adapted to Crisis in 2020, Adweek Feed, by Ian Zelaya, Dec. 9 2020
- For ‘Good Riddance Day,’ Planet Fitness Pinatas Will Flip Off 2020, MediaPost | Marketing Daily, Dec. 9 2020
- The 25 Most Valuable Global Brands in 2020, MarketingProfs, Nov. 2020
- These are the Highest-Ranking Brands Among US Adults in 2020, Marketing Charts, by Jami Lashbrook, 16 Dec. 2020
- Agile brand strategies that hit the mark in 2020, GWI, by Sam Ernest-Jones, Dec. 14 2020
- How Authentic Brands Group has positioned itself as the 2020 repo man, Digiday, by jim cooper, Dec. 30 2020
- The Brands the World Couldn’t Stop Talking About in 2020, Adweek Feed, by Diana Pearl, Dec. 30 2020
- LinkedIn/Microsoft, Facebook Hold Steady in Comparably’s Company Rankings for 2020, Adweek Feed, by David Cohen, Dec 31 2020
- What happened to beauty’s on-the-go wipes brands in 2020?, Digiday, by jim cooper, Dec. 26 2020
Consumer behaviour
- Yelp Sees Pandemic-Prompted 2020 Trends Extending Into 2021, Adweek Feed, by David Cohen, Dec. 1 2020
Content Marketing
- December 7, 2020 Content Chat Recap: Year In Review: The Highs and Lows of Content Marketing in 2020, Erika Heald Marketing Consulting, by Alek Irvin, Dec. 17 2020
Email Marketing
- Email has been pivotal in 2020 but relevance is still key to engagement, Econsultancy, Dec. 8 2020
- The Most Popular Email Clients in 2020, MarketingProfs, Nov. 2020
- Disruption: How The 2020 Pandemic Changed Email, Marketing Charts, by JC Lupis, Dec.2 2020
- 2020 Email Deliverability Benchmark, Marketing Charts, by JC Lupis, Oct. 2020
Marketing
- Think with Google’s 10 most-read articles of 2020, Think with Google, Dec. 2 2020
- Lessons from 2020: Product Managers Need New Tools, Gartner Blog Network, by Aapo Markkanen, Nov 28 2020
- CMA Advocacy in Action: 2020 year in review, Canadian Marketing Blog, 16 Dec 2020
- 2020 Rewind: Marketing Strategies in a Pandemic, Christopher S. Penn : Awaken Your Superh…by Christopher S Pen, Dec 15 2020
- Stories of 2020: The marketing industry settles into disruption, Warc News, Dec 31 2020
- Reviewing and Analyzing My 2020 Predictions, The Kmiec Ramblings, by adamkmiec, Dec. 25 2020
Marketing Personalities
- The World’s 50 Most Influential CMOs in 2020, MarketingProfs, Oct. 2020
- 3 industry leaders sum up 2020 in one word, Think with Google, Dec. 16 2020
- 50 Influential Women in B2B Marketing Who Rocked in 2020, Online Marketing Blog, by Lee Odden, Dec. 30 2020
Marketing Technology & AdTech
- The 18 hottest adtech companies of 2020, Business Insider – Advertising, by Lauren Johnson, Dec. 14 2020
- How Ad Tech’s Identity Was Rattled in 2020, Adweek Feed, by Ronan Shields, Andrew Blustein, Dec 28 2020
- Visualizing the Biggest Tech Mergers and Acquisitions of 2020, Visual Capitalist, by Omri Wallach, Dec. 2020
- Martech 2030 Conclusion: The Age of the Augmented Marketer, Chief Marketing Technologist, by Scott Brinker, Dec. 2020
Measurement & Data
- So Long, 2020: A Comscore Year in Review, comScore Voices, by webmaster@comscore.com (Farena Sadiq), Dec.22 2020
- Gartner Research Roundup for DevOps: 2020, Gartner Blog Network, by Manjunath Bhat, Dec. 2020
Media Sales
- 37 Sales Leadership Stats to Know in 2020, Inbound Sales, by lalfred@hubspot.com (Lestraundra Alfred), Nov. 2020
- Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions, Inbound Sales, by adecker@hubspot.com (Allie Decker), Dec. 16 2020
- What Lessons Have We Learned in 2020?, The Center for Sales Strategy Blog, by EdgeWriter@csscenter.com, Dec. 14 2020
- Digiday Research: Almost half of publishers experienced layoffs in 2020, Digiday, by Max Willens, Dec 17 2020
Mobile Marketing
- QR Codes Are 2020’s Comeback Kid Because There’s Actually A Reason To Use Them, AdExchanger.com: Exchanging Ideas On Dig…, by Allison Schiff, Dec.13 2020
Paid Search
- Google Shares Insights into the Top Search Queries of 2020, Social Media Today – Latest News, by Andrew Hutchinson, 9 Déc 2020
SEO
- An SEO’s Experience in 2020: Opportunities and Challenges, Moz Blog, by desordi, Dec. 8 2020
Television
- National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back, Adweek Feed, by Kelsey Sutton, Dec. 7 2020
- Portugal sees highest pay-TV growth since 2016, Advanced Television, by Editor, Sept. 2020
- The Biggest TV Executive Departures of 2020, Adweek Feed, by Kelsey Sutto, Dec. 28 2020
Video
- Report: GCC video industry sees revenues of $1.6bn in 2020, Advanced Television, by Editor, Dec. 7 2020
- How Vice Spent 2020 Finding Its Voice in Vertical Video, Adweek Feed, by Kelsey Sutton, Dec 9 2020
Website
- WordPress.org blog: State of the Word 2020, WordPress Planet, by Josepha, 5 Dec. 2020
- BuddyPress: BuddyPress 2020 Survey results, WordPress Planet, by Mathieu Viet, Dec. 9 2020
- WPTavern: State of CSS 2020 Survey Results: Tailwind CSS Wins Most Adopted Technology, Utility-First CSS on the Rise, WordPress Planet, by Sarah Gooding, Dec 5 2020
- The Best Table of Contents Plugins for 2020, WP Mayor, by Gabriella Galea, Dec. 7 2020
- Looking back at Yoast in 2020, Yoast • SEO for everyone, by Marieke van de Rakt, Dec. 31 2020
- State of the Word 2020: WordPress Moves Toward Full Site Editing, WordPress Tavern, by Sarah Gooding, Dec. 2020
