What are the 2021 advertising predictions? What do the experts say?
These 2021 advertising predictions are not only for online but for offline media as well!
More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post.
Article updated 17 Sept. 2021
2021 Predictions
2021 predictions are divided into 8 posts:
- 2021 predictions
- 2021 marketing predictions
- 2021 ad spend forecasts
- 2021 advertising predictions, today
- 2021 mobile predictions, tomorrow
- 2021 social media predictions, Dec.14
- 2021 technology predictions, Dec.15
- My 2021 predictions, Dec. 16
Today, discover 2021 ad spend forecasts for advertising, ad measurement, media sales, individual media, paid search, and more.
Advertising
- As Store Footprint Grows, Five Below Will Likely Launch National Advertising in 2021, Adweek Feed, by Richard Collings, Jan 14 2020
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021, MediaPost.com, May 2019
- 6 Trends Shaping the Future of Digital Advertising Sales for Ad Ops, Advendio, by Emma, Jan 31, 2019
- This Is What Advertising Will Look Like in 2021, Statista, Sep 24, 2019
- Beauty Industry Increasingly Turning to Digital Advertising, Spurning Magazines and TV, Marketing Charts, November 21, 2019
- Online ad growth seen slowing in 2021 to levels since the dotcom bubble burst, Reuters, JULY 8, 2019
- Pattern89 Reveals the 2021 Ad Creative That Will Work Best, Ad Operations Online, by Ad Tech Daily, Dec.2020
- Kantar predicts 2021 media strategies, Advanced Television, Nov.19 2020
- Marketers to Ramp Up Digital Ads in 2021, SalesFuel, by Kathy Crosett, Nov. 2020
- Cadillac Enlists Spike Lee For 2021 Escalade Launch, MediaPost | Marketing Daily, Feb.2020
- NYCU: Global Ad Trends: 2020/21, The ARF, by DLM , 5 Dec. 2020
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know, MediaPost | Inside Performance, Nov. 2020
Ad Agencies
- Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021, Adweek Feed, by Doug Zanger, Nov.2020
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021, MediaPost.com: MediaDailyNews, June 2020
- Forrester: US Agencies Will Shed More Than 50,000 Jobs By 2021, AdExchanger.com: Exchanging Ideas On Dig…, by Alison Weissbrot, May 2020
- Cannes Lions 2020 Is Canceled, Rescheduled for 2021, AdExchanger.com: Exchanging Ideas On Dig…, by Alison Weissbrot, March 2020
Ad Measurement
- Nielsen To Launch Identity Graph ID Measurement System In 2021, MediaPost.com: MediaDailyNews, Nov. 2020
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year, MediaPost.com: email, Nov. 2020
Broadcast TV & Cable
- TruTV Goes All-In on Reduced Ad Loads, Will Transition Entire Schedule by 2021, adweek.com by Adweek Staff Dec 19, 2017
- Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy, Adweek Feed, by Jason Lynch, Jan.12 2020
- Fox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in 2021, Adweek Feed, by Jason Lynch, March 2019
Connected TV (CTV/OTT)
- 7% growth for OTT TV devices in US to 2021, Advanced Television, Sept.2018
- European OTT video revenue to double by 2021, advanced-television.com, Nov 15, 2017
- Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021, AdExchanger.com: Exchanging Ideas On Dig…, by Alison Weissbrot, August, 2020
Media in General
- Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017
- Inside one of the worst years in media history, with $13 billion in value lost and nearly 30,000 jobs cut, Business Insider – Advertising, by Claire Atkinson and Ashley Rodriguez, Dec. 4 2020
Media Sales
- Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot’s Chief Customer Officer, HubSpot, 36Inbound Salesby Yamini Rangan, November 2020
- 21 Tips To Plan Your Virtual 2021 Sales Kickoff Meeting, Web Ink Now, by david@freshspot.com (David Meerman Scott), Nov. 2020
- Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021, Adweek Feed, by Lucinda Southern, Nov. 2020
- How to Help Your Professional Services Clients Prepare for 2021, SalesFuel, by Kathy Crosett, Nov. 2020
- Sales Leaders: Set Realistic Goals for 2021, The Center for Sales Strategy Blog, by Craig Jones, Nov. 2020
- Five Steps to Generating & Converting More Leads in 2021 and Beyond, Social Media Strategy and Content Market…, by Ann Smarty, Oct.2020
- Key Ingredient for 2021 Sales Compensation Plan Design, Gartner Blog Network, by Dave Egloff, Oct.2020
- 7 Ways to Develop a Successful 2021 Revenue Plan, The Center for Sales Strategy Blog, by mattsunshine@csscenter.com (Matt Sunshine), 2 Dec. 2020
Newspapers
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
- ‘Salt Lake Tribune,’ ‘Deseret News’ Transition To Weeklies In 2021, MediaPost.com: email , Oct.2020
Online Advertising
- How Digital Ad Optimization Will Look in 2021, Jeffbullas’s Blog, by Yahav Hartman, June 2020
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year, MediaPost.com: email, Nov. 2020
Pay TV
- Africa pay-TV revenue to reach $6bn in 2021, advanced-television.com, Mar 14, 2017
- Spanish pay-TV to reach 7.1m subs by 2021, advanced-television.com by Editor Nov 14, 2017
- Spain: Pay-TV 41% penetration by 2021, Advanced Television by Editor, May 2018
Programmatic Media
- 63% of Brands and 72% of Agencies Expect More Ad-Buying Deals to Be Traded Programmatically in 2021, Ad Operations Online, by Ad Tech Daily, Dec. 2020
Radio
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
- Radio Disney To Shutter In 2021, More Company Focus On Streamers, MediaPost.com: MediaDailyNews, 4 Dec. 2020
Search Engine Marketing
- WPTavern: Google Search to Add Page Experience to Ranking Signals in May 2021, WordPress Planet, by Sarah Gooding, Nov. 2020
- Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021, Social Media Today – Latest News, by Andrew Hutchinson, Nov. 2020
Sports Advertising
- Super Bowl LV Ad Tracker: All About the 2021 Commercials, Adweek Feed, by Paul Hiebert, Tiffany Moustakas, Nov. 2020
- Toyota Will Be Back for the 2021 Super Bowl, Adweek Feed, by Doug Zanger, 5 Dec. 2020
