What is the 2021 ad spend forecast looking like? What are the experts predicting?
Personally, my feeling, after having prepared this article, is that it will be slow going despite the anticipation for a change and our hurriedness to return to normal.
2021 Ad spend forecast
2021 predictions are divided into 8 posts:
- 2021 predictions
- 2021 marketing predictions
- 2021 ad spend forecasts, today
- 2021 advertising predictions, Dec.10
- 2021 mobile predictions, Dec.11
- 2021 social media predictions, Dec.14
- 2021 technology predictions, Dec.15
- My 2021 predictions, Dec. 16
Today, discover 2021 ad spend forecasts for digital, local markets, specific media, and industries?
Global Ad Spend
- Internet, Media Revenue To Grow By $300B by 2021, Activate Consulting Firm Says, mediapost.com Oct 19, 2017
- Italy: Media & Entertainment to exceed €38bn in 2021, advanced-television.com by Editor Sep 25, 2017
- UK AdSpend forecast for slower 2021 recovery, Warc News, by Warc, Oct.2020
- Ad Market Will Grow 5.8% in 2021, SalesFuel, by Kathy Crosett, July 2020
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021, MediaPost.com: MediaDailyNews, June 2020
- Global Advertising Market Expected to Recover in 2021, Adweek Feed, by Sara Jerde, June 2020
- B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review, Online Marketing Blog, by Lane Ellis, June 2020
- Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis, Adweek Feed, by Kelsey Sutton, March 2020
- Magna Slashes 2020 Ad Outlook, Boosts 2021, MediaPost.com: MediaDailyNews, March 2020
- Consensus Outlook Improves For 2020, Turns Positive For 2021, MediaPost.com: MediaDailyNews, Dec. 2 2020
- GroupM Shaves 2020 U.S. Ad Decline In Half, Revises 2021 Into Positive Territory, MediaPost.com: MediaDailyNews, Dec. 2 2020
Ad Spend by industry
- Legal Services Ad Spend Rebounds in 2021, BIA Advisory Services, by Suzanne Ackley, Oct. 2020
Local Markets Ad Spend
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
- Local video ad spend to hit $37.6B by 2021, mediapost.com Feb 6, 2017
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year, MediaPost.com: MediaDailyNews, Dec. 3 2020
- U.S. Local Advertising Will Start to Rebound in 2021, BIA Advisory Services, by Suzanne Ackley, 3 Dec. 2020
Mobile Ad Spend
Note that in many countries, mobile ad spend is no longer tracked separately from online (desktop) as it has become almost impossible to separate the 2. This is because of the use of HTML5 and adaptive ad creative.
- Mobile Video Forecast To Hit $25B Globally In 5 Years, mediapost.com
- U.S. Mobile Ad Spend Will More Than Double By 2021, mediapost.com Mar 9, 2017
- Forrester: Mobile, social to drive ad growth through 2021, smartbrief.com, Dec 1 2017
- Zenith: Mobile Advertising To Overtake TV By 2021, MediaPost.com: MediaDailyNews, July 2018
- Mobile share of the advertising market to exceed 30% in 2021, ZenithOptimedia | Live ROI | Live Return On Investment Marketing by Carol Kerr, July 2018
Native Ad Spend
- Content Advertising Projected To Be $50 Billion Market By 2021, mediapost.com Feb 14
Newspaper Ad Spend
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
Online Ad Spend
- Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers, marketingland.com by Greg Sterling, Nov 30 2017
- Digital, Display, Programmatic Ad Spending: 2012-2021, MediaPost.com: MediaDailyNews, Nov.2019
- Kids’ digital ad market is valued at $1.7bn by 2021, Warc News, by Warc, June 2019
- Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021, Adweek Feed, by Shoshana Wodinsky, June 2019
- B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts, Online Marketing Blog, by Lane Ellis, July 2020
Online Video Ad Spend
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
Podcasting Ad Spend
- Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC, IAB, by Aarohi Abhyankar, June 2019
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021, MediaPost.com, June 2019
Print Ad Spend
- GroupM: Print Media Capped At $10 Billion In Ad Revenue, Even With Digital, MediaPost.com: MediaDailyNews, 3 Dec. 2020
Programmatic Ad Spend
- Digital, Display, Programmatic Ad Spending: 2012-2021, MediaPost.com: MediaDailyNews, Nov.2019
- Programmatic Ad Spend To Hit $147 Billion By 2021, MediaPost.com: MediaDailyNews, Nov. 2019
- Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC, AdExchanger.com: Exchanging Ideas On Dig…by Alison Weissbrot, June 2019
Radio Ad Spend
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
Social Media Ad Spend
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment, MediaPost.com: MediaDailyNews, July 2020
Sports Ad Spend
- Sky Deutschland wins ‘93%’ of Bundesliga to 2021, advanced-television.com, Jun 10, 2016
- Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty, Adweek Feed, by Kathryn Lundstrom, Sept. 2020
TV Ad Spend
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- TV market in Africa/Middle East to grow 30% to 2021, advanced-television.com, Jun 30, 2017
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
