What are the 2021 predictions in marketing? More specifically, what’s expected to happen with content marketing, data & analytics, event marketing, etc?
Article updated 2 May 2021
2021 Predictions
2021 predictions are divided into 7 posts:
- 2021 predictions
- 2021 marketing predictions – today
- 2021 ad spend forecasts, Dec.9
- 2021 advertising predictions, Dec.10
- 2021 mobile predictions, Dec.11
- 2021 social media predictions, Dec.14
- 2021 technology predictions, Dec.15
- My 2021 predictions, Dec. 16
Today, discover 2021 predictions for big data, branding, content marketing, CX, event marketing, email marketing, and much more.
Marketing in general
- After 2020, how can we possibly hope to prepare for 2021?, Blog | ClickThrough Marketing, by dave.chaffey@smartinsights.com (Dr. Dave Chaffey), Nov.26 2020
- 8 Trends Marketers Are Most Excited About Heading Into 2021, Adweek Feed, by Al Mannari, Nov. 2020
- The six challenges facing brands in 2021 – and what to do about them, Warc News, by Warc, Nov. 2020
- 7 marketing trends for 2021, Marketing Land – Internet Marketing News…, by Kim Davis, Oct.19 2020
- 2021 digital marketing trends: 25 practical recommendations to implement, Smart Insights, by Dave Chaffey, Sept.21 2020
- 2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms, Web Ink Now, by david@freshspot.com (David Meerman Scott), 2 Dec.2020
- Get your innovation right in 2021, Warc News, by Warc, Dec. 1 2020
- What Marketing Trends to Expect in 2021, Adweek Feed, by Ko Im, Nov. 28 2020
- Digital strategy in 2021 doesn’t work without clear alignment between the thinking and the doing, Econsultancy, Dec. 7 2020
- Why 2021 will be the most important year in the history of marketing, Schaefer Marketing Solutions: We Help Bu…, by Mark Schaefer, Dec. 7 2020
Big Data
- Big Data In 2021: More Info, More Problems, from Pew Internet Rss Feed: All Content Update, 2012
- Data and Analytics Strategy Predictions Through 2021, blogs.gartner.com by Doug Laney Dec 20, 2016
- Top 5 Big Data Predictions by 2021, G2 Learning Hub, Devin Pickell, October 4, 2019
- Telcos 7% of data monetisation market by 2021, advanced-television.com, Dec 4, 2017
- Data-Driven BI Market Expected to Reach $26.5 Billion by 2021, GoodData, NOVEMBER 30, 2016
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year, MediaPost.com: email, Nov. 2020
Branding
- 3 Logo Trends That Will Shine in 2021, Adweek Feed, by Tristan Le Breton, Dec. 1 2020
- Why kindness is currency in 2021, GWI, by Doug Gorman, Dec. 1 2020
- IAB’s 2021 Brand Disruption Report Reveals COVID-19 Acceleration of Key Trends, IAB, by Joe Aunce, Nov 9, 2020
Consumers & Demographics
- Report: $439bn consumer entertainment spend by 2021, Advanced Television by Colin Mann, May 2018
- Deciphering audience behaviours will be a key challenge for 2021, Warc News, by Warc, Nov.2020
- Yelp Sees Pandemic-Prompted 2020 Trends Extending Into 2021, Adweek Feed, by David Cohen, Dec. 1 2020
Content marketing
- 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear, sherpablog.marketingsherpa.com by Paul Cheney, Mar 29, 2016
- Email Rising: Study Predicts A $46.8 Billion Market By 2021, mediapost.com Jun 16, 2017
- SOCIAL MEDIA & CONTENT MARKETING STRATEGY ALIGNMENT, THE DEFINITIVE 2021 GUIDE, by Chris Makara, Bulk.ly, 23 Nov. 2020
- 21 Brilliant Blog Ideas for Your Calendar in 2021, Design Wizard, December 3, 2020
- A 5-Point Plan for Blogging Success in 2021 and Beyond, Jeffbullas’s Blog, by Zac Johnson, Nov. 2020
- B2B Content Marketing Research for 2021: Key Takeaways and Trends, Social Media Strategy and Content Market…, by Zontee Hou, Nov.2020
- 5 Content Marketing Trends to Keep in Mind for 2021, Social Media Strategy and Content Market…, by Ann Smarty, Nov. 2020
CX / Customer Experience
- CX is the main e-commerce focus of marketers for 2021, Warc News, by Warc, Nov.30 2020
- Why Digital Customer Experience Will Be A Top Focus For B2B Marketers In 2021, Online Marketing Blog, by Nick Nelson, 8 Dec 2020
Email Marketing
- Email marketing trends 2021 – 5 trends to watch, Smart Insights, by Lewis Dormer, Nov. 2020
- The Ultimate Guide to Using AI in 2021 Email Marketing Campaigns, by Banto.io, Nov.10 2020
Event Marketing
- Marketers hopeful for late 2021 in-person conferences, Marketing Land – Internet Marketing News…, by Henry Powderly, Oct.2020
- SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD, Adweek Feed, by Kathryn Lundstrom, Oct 2020
- SPORTEL Monaco postponed to February 2021, Advanced Television, Sept. 2020
- No in-person events until 2nd half of 2021, marketers say, Marketing Land – Internet Marketing News… , by Henry Powderly, July 2020
Marketing Budgets
- Marketing Economy Recedes To Pre-2018 Levels: 5.9% Expansion Forecast For 2021, MediaPost.com: MediaDailyNews, Nov. 2020
- The CEE Marketing Spend Forecast 2021: Admixer Shares Survey Results, ExchangeWire.com, by ExchangeWire PressBox, Oct.13 2020
- Planning for Change: How to Set Your 2021 Marketing Budget, Online Marketing Blog, by Alexis Hall , Sept. 2020
SEO
- Google’s New 2021 Ranking Factor: Core Web Vitals, Jeffbullas’s Blog, by Evgeni Yordanov, Nov.2020
- WPTavern: Google Search to Introduce New Page Experience Ranking Signal in 2021, WordPress Planet, by Sarah Gooding, May 2020
- How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday, Moz Blog, by BritneyMuller, Nov. 2020
- How To Craft A Winning SEO Strategy For 2021, The Guerrilla Agency, Posted on
Sport Marketing
- US sports rights to be worth $23bn by 2021, warc.com by Warc, Dec 12, 2017
- Joshua to fight on Sky until 2021, Advanced Television by Editor, Aug.2018
- CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022, Adweek Feed, by Jason Lynch, April 2019
- Analysis: 2021 – Sports OTT tipping point, Advanced Televisionby Colin Mann, May 2019
- The Tour de France to Start in Denmark in 2021, NYT > Travel, by Sibylle de Valence, June 2019
- IOC Announces New Tokyo Olympics Date: July 23, 2021, MediaPost.com: MediaDailyNews, March 2020
- Summer Olympics in Tokyo Postponed to 2021 Due to Coronavirus, Adweek Feed, by Jason Lynch, March 2020
- Survey: Japanese uncertain over 2021 Olympics, Advanced Television, July 2020
SVOD
- Analyst: Netflix 130m subs by 2021, advanced-television.com, Sep 25, 2015
- More à la carte services expected by 2021, advanced-television.com, Jan 7, 2015
- North America SVoD revenues $7bn by 2021, advanced-television.com, Jun 26, 2015
- Netflix, Prime revenues to double by 2021, advanced-television.com, Jul 21, 2016
- Netflix Snags ‘Seinfeld’ Starting In 2021, MediaPost.com, Oct. 2019
- Analyst: 9m APAC Netflix subs by 2021, advanced-television.com, Jan 19, 2016
- NENT launching Viaplay in Poland & US in 2021, Advanced Television, Nov.2020
- ‘This is for cord cutters’: Discovery aims to launch Discovery+ streaming service in early 2021, Digiday, by Tim Peterson, Sept.2020
- ViacomCBS “solid” Q2; CBS All Access early 2021, Advanced Television, August 2020
Video
- Online video viewing to reach 100 minutes a day in 2021, Zenith, by Jonathan Barnard, Sept.2019
- Video Marketing Guide for Beginners: 2021, Design Wizard, November 25, 2020
- Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube, Online Marketing Blog, by Lane Ellis, Oct. 2020
- Italy: Online TV to surpass DTT in 2021, Advanced Television, Feb.2020
