2021 is just around the corner and we all want to know what to expect. What are the 2021 predictions across several specific topics such as marketing and technology?
Given the year we have had, with all of the downs (Covid-19, US elections, anti-racism marches and protests across the US and elsewhere, natural catastrophes…), I was really looking forward to working on this annual tradition of mine.
Every year I publish a round-up of the various blog posts and news articles that crop up in my daily news reading. Whenever an article states a year in its title, like “2021 Predictions about …” I set them aside for this annual compilation.
Let me start by inviting you to check out my 2020 year in review: in general, in media, in marketing and in social media.
Article updated 22 January 2021
2021 Predictions
Like last year, I am dividing up 2021 predictions into multiple thematic posts.
An important/interesting note to these predictions is that somewhere published quite a few years ago in some cases – check the publishing dates which I leave there for that very purpose.
It is fun to see how the future is panning out now comparative to what we thought would happen say, 5 years ago.2021 predictions are divided into 7 posts:
- 2021 business predictions, today
- 2021 marketing predictions, tomorrow
- 2021 ad spend forecasts, Dec.9
- 2021 advertising predictions, Dec.10
- 2021 mobile predictions, Dec.11
- 2021 social media predictions, Dec.14
- 2021 technology predictions, Dec.15
Today, discover 2021 predictions for business, B2B, cinema, design, data, HR, and more.
2021 in general
- Publicis Taps Bob Iger, Satya Nadella and Michelle Obama to Look Ahead to 2021, Adweek Feed, by Erik Oster, Dec. 7 2020
Business in general
- Connecting the dots for 2021: a roundup of what’s really changing, GWI, by Jason Mander, Nov. 23 2020
- What’s Up For 2021: Forrester Makes Tech Predictions, MediaPost | Email Insider, by Ray Schultz , Oct. 27 2020
- Forecast: 2021 to see vertical integration and IP commoditization, Advanced Television, by Colin Mann, Oct.2020
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B, MediaPost.com: MediaDailyNews, June 2020
B2B
- 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B, Online Marketing Blog, by Lane Ellis, Nov. 2020
- Three Opportunities B2B Marketers Must Seize During 2021 Planning, 2021 Marketing b2B, MarketingProfs, Nov 2020
- 2021 B2B Marketing Trends That Will Grow Your Business, Marketing Insider Group, by Lauren Kirkpatrick, Nov. 2020
- 14 Expert B2B Influencer Marketing Predictions for 2021, Online Marketing Blog, by Lane Ellis, Nov.2020
- B2B Marketing Technology in 2021: 5 Key Focuses, Online Marketing Blog, by Nick Nelson, Sept.14 2020
- 5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021, Online Marketing Blog, by Lane Ellis, Sept. 2020
- 12 Top B2B SEO Trends & Predictions for 2021, Online Marketing Blog, by Lane Ellis, Dec. 1 2020
Cinema
- WarnerMedia Theatrical Movies To Release Same Day In Theaters, HBO Max For 2021, MediaPost.com: MediaDailyNews, 4 Dec. 2020
Cryptocurrency
- Facebook-Spearheaded Libra Cryptocurrency May Finally Debut in January 2021, Adweek Feed, by David Cohen, Nov. 30 2020
Data
- Nielsen Has An ID Resolution Solution On The Docket For Early 2021, AdExchanger.com: Exchanging Ideas On Digiday, by Allison Schiff, Nov. 2020
Design
- 11 Graphic Design Trends for 2021 [Infographic], by Andrew Hutchinson, SocialMediaToday @adhutchinson, Nov. 22, 2020
- Eight Emerging Design Trends for 2021 [Infographic], MarketingProfs, Nov. 2020
- Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues, Adweek Feed, by Emmy Liederman, Nov. 2020
Check out these 2 design infographics for 2021.
Ecommerce / M-Commerce
- Apple App Store revenue $30bn by 2021, advanced-television.com Nov 3
- Shopping 2021: Tech-enabled Hypertargeting For Personal Brand Relationship, mediapost.com Nov 16
- Malaysia ecommerce expects 23% yearly growth until 2021, warc.com by Warc, Jun 6, 2017
- Amazon Business On Track To Hit $25B By 2021, Analyst Estimates, MediaPost.com: MediaDailyNews, Sept.2018
- Prediction: Amazon’s ad business will outgrow AWS by 2021, IAB SmartBrief, Aug.2018
- 13 Cost, Quote, and Estimate Calculators for WooCommerce for 2021, Envato Tuts+ Code – WordPress, by Franc Lucas, November 2020
Environment / Sustainability
- Green awakening: making sustainability part of the recovery in 2021, GWI, by Katie Gilsenan, Nov. 30 2020
eSports
- eSports revenues to reach $3.5bn by 2021, advanced-television.com by Editor Mar 15
Food
- Coca-Cola Coffee Is Heading to the U.S. in 2021, Adweek Feed, by Diana Pearl, July 2020
Gaming
- Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021, MediaPost.com: MediaDailyNews, Dec. 2018
Human Resources
- 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions, MarketingProfs, Oct. 2020
- Facebook Outlines Plan to Return Employees to Work, Cancels Planned Physical Events Through to June 2021, Social Media Today – Latest News, by Andrew Hutchinson, May 2020
- How to Optimize Your Work From Home Into Next Year, Adweek Feed, by Steve Spalding, Dec. 7 2020
Pharma & Health Care
- B2B Pharmaceutical Marketing Tips for 2021, RSS Feed, by Chris Lawson, Nov. 2020
Privacy
- Known Unknowns And Unknown Unknowns: What To Expect For Privacy In 2021, AdExchanger.com: Exchanging Ideas On Dig…, Nov. 2020
Travel
- By 2021, you’ll need authorization (not a visa) to visit some European countries, Travel, by Catharine Hamm, April 2019
- UPDATE: JetBlue Will Begin Service to London in 2021, NYT > Travel, by ZACH WICHTER, May 2019
- New ways to protect your 2021 vacation, Washington Post Travel, by Christopher Elliott, Oct.2020
- Domestic Travel Will Dominate in 2021, Says Airbnb, Adweek Feed, by Ryan Barwick, Oct.2020
- Carnival Sees Bookings Tick Up for 2021, but Continues to Burn Cash Until Then, Adweek Feed, by Ryan Barwick, June 2020
Website
- Trends Shaping The World Of Web Development In 2021, November 4, 2020 by Frederick, Codester
- WPTavern: Classic Editor Plugin May Be Included with 5.0 Updates, Support Window Set to End in 2021, WordPress Planet by Sarah Gooding, Nov. 8 2018
- 17 Sites with High-Quality, Royalty-Free Stock Photos (2021), Boost Blog Traffic, by Germano Silveira, Nov. 2020
