- 2021 predictions – what does the future hold?
- 2021 Science Predictions, what are you expecting?
- Traditional Media Ad Spend Forecasts for 2021 and beyond
- Traditional Media predictions for 2021 and beyond
- 2021 Digital Ad Spend forecast
- Online Advertising predictions for 2021 and beyond
- 2021 Digital Video Forecast
- 2021 Sports Marketing Predictions
- 2021 Mobile Marketing Predictions
- 2021 Mixed Reality Predictions
- 2021 IoT Predictions
- 2021 Marketing Predictions
- 2021 Content Marketing Forecast
- 2021 Social Media Predictions
- 2021 Data & Analytics Planning
- 2021 Business Predictions
- 2021 Technology predictions
- 2021 MarTech predictions
- 2021 Telecom Technology predictions
- 2021 Television Technology predictions
Today I’ve compiled for you, predictions for 2021 Mobile Marketing, and beyond. In fact, they reach out to 2028! These predictions cover a wide range of sub-topics such as mobile Apps, Biometrics & Health, Commerce, Gaming and much more.
Last week my post focused on sports marketing predictions.
2021 & Beyond Mobile Marketing Predictions
Please note that some of these predictions are in French.
Mobile Applications
2024
- Applications 2024: How Application Leaders Should Prepare Their Organizations to Remain Relevant and Highly Effective, Gartner Blog Network by Deacon Wan, Jan. 2018
2025
- Inside Jeffrey Katzenberg’s plan to spend up to $1b by 2025 on programming for Quibi, Digiday by Sahil Patel, Dec.10 2018
Mobile Biometrics / Mobile Health
2023
Mobile Commerce
2021
- Report: 5G will drive $12 billion in new mobile commerce revenue by 2021, marketingland.com by Greg Sterling Mar 6, 2018
Mobile Gaming
2025
Mobile Marketing
2021
- Ericsson: 5G mobile subs to hit 150m by 2021, advanced-television.com, Nov 18, 2015
- ‘Internet of Things’ devices to triple by 2021, advanced-television.com, Dec 14, 2016
2022
- IDC: 5G network infrastructure revenue $26bn in 2022, Advanced Television by Nick Snow, Nov.7 2018
- Cisco VNI: 5.5bn mobile users by 2022, Advanced Television, by Colin Mann, April 2019
2023
2024
- Ericsson: 5G to reach 1.5bn subs in 2024, Advanced Television, Nov.27 2018
2025
- Study: 5G billed service revenues to reach $300bn by 2025, Advanced Television, Nov.5 2018
- 5G seen at 15% of global mobile market by 2025, IAB SmartBrief, April 2019
- GSMA: 5G 15% of mobile industry by 2025, Advanced Television, April 2019
2028
- 5G To Drive $1.3 Trillion Media, Entertainment Revenue By 2028: Intel Study, MediaPost.com: MediaDailyNews, Oct. 2018
Mobile Video
2021
- By 2021, 75% of Mobile Traffic will be Video [Cisco Study], reelseo.com by Carla Marshall Feb 9
- Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2021, adweek.com by Christopher Heine Sep 27, 2016
- FR – Le mobile représentera plus du quart de la consommation média mondiale en 2021, ActusMédias by Yannick, June 2018
2021
- Ericsson: “Video 70% of mobile traffic by 2021”, advanced-television.com, Dec 9, 2015
- Global mobile video ad spend to grow 28% by 2021, smartbrief.com, Jul 7
2025
- Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
SMS / Text Message Marketing
2022
- Automated SMS Messages Projected > 2.7 Trillion By 2022, mediapost.com, Dec 11, 2017
Voice Search
2022
- Forecast: 143m will use voice control by 2022, advanced-television.com by Editor Jan 16, 2017
