2021 Sports Marketing Predictions 2020/03/18 Samuel-f Parent Television, Marketing

What’s coming in the years ahead where sports marketing is concerned? Well, already many facts are established in terms of sponsorships and broadcast rights, as well as Olympic locations. I’ve compiled for you many sports marketing predictions, around those facts, for 2021 and beyond.

Last week my post focused on digital video predictions.

2021 & Beyond Sports Marketing Predictions

This post covers the sport marketing predictions for 2021 through 2032. They include a broad spectrum of topics such as Ad Spend, Sports Advertising, Sports Marketing, and eSports.

Please note that some of these predictions are in French.

Ad Spend

2021

• Sky Deutschland wins ‘93%’ of Bundesliga to 2021, advanced-television.com, Jun 10, 2016

eSports

2021

• eSports revenues to reach $3.5bn by 2021, advanced-television.com by Editor Mar 15

2022

• FR – Marché mondial eSports : hausse de 28% jusqu’en 2022, ActusMédias by Yannick, Nov.29 2018
• Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022, ExchangeWire.com, Oct.2019

2024

• Report: eSports revenue to grow fivefold by 2024, Advanced Television, Aug.2019

Sport Advertising

2021

• US sports rights to be worth $23bn by 2021, warc.com by Warc, Dec 12, 2017
• CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022, Adweek Feed, by Jason Lynch, April 2019

2022

• A winter World Cup 2022 could add £12 million to UK TV ad market, zenithoptimedia.com by Bonnie Jordan, Apr 1
• Beijing wins bid to host 2022 Winter Olympic Games, mashable.com by Jenni Ryall, Jul 31, 2015
• China’s Winter Olympics 2022 theme sounds way too much like Frozen’s ‘Let It Go’, mashable.com by Victoria Ho, Aug. 4, 2015
• Spain: Mediapro scores World Cup 2022 rights, Advanced Television by Editor, Jan.21, 2019
• CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022, Adweek Feed, by Jason Lynch, April 2019

2023

• Eurosport extends Tour de France deal to 2023, advanced-television.com Jul 22, 2017

2024

• Boston named as U.S. bid to host 2024 Summer Olympics, mashable.com by Patrick Kulp Jan 9, 2015

2025

• Disney, Time Warner extend NBA rights through 2024-2025 season, smartbrief.com
• What your Super Bowl party will look like in 2025, mashable.com by Samantha Murphy Kelly, Jan 27, 2015
• Forecast: Globalisation will see sports rights worth $85bn by 2025, Advanced Television, Oct.2019

2026

• FIFA suspends the World Cup 2026 bidding process, mashable.com by Tim Chester Jun 10, 2015

2028

• Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering, Adweek Feed, by Jason Lynch, May 2019
• NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question, AdExchanger.com: Exchanging Ideas, May 2019

2032

• NBCUniversal Drops $7.7 Billion to Broadcast Olympics Through 2032, mashable.com by Jason Abbruzzese May 8, 2014

Sport Marketing

 

2021

• The Tour de France to Start in Denmark in 2021, NYT > Travel, by Sibylle de Valence, June 2019

Sport TV & Video

2021

• FR – TVA Sports devient diffuseur francophone exclusif de l’Impact et diffuseur officiel de la MLS jusqu’en 2021, actusmedias.com Jan 11, 2017
• Joshua to fight on Sky until 2021, Advanced Television by Editor, Aug.2018
• Analysis: 2021 – Sports OTT tipping point, Advanced Televisionby Colin Mann, May 2019

2022

• CBC nabs broadcast rights to 2022 and 2024 Olympic Games, marketingmag.ca by Canadian Press Oct 22, 2015
• 8K coverage of Winter Games 2022, Advanced Television by Editor, Aug.2018

2023

• FR – La Coupe Vanier en exclusivité à TVA Sports jusqu’en 2023, ActusMédias by Yannick, Nov.27 2018
• Future sports broadcast tech to generate $3.4bn by 2023, Advanced Television by Editor, Aug. 2018

2024

• Wimbledon remains on BBC to 2024, advanced-television.com, Nov 21, 2016

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