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Do you work with digital video? Are you wondering how it will evolve in the coming years? I’ve compiled for you a number of predictions and forecasts for 2021 digital video, and further into the future.
This article covers connected televisions, social television, online video, subscription video on demand (SVOD) and much more.
Last week my post focused on online advertising predictions.
2021 & Beyond Digital Video Predictions
Please note some categories, like OTT, are not only split by year, but also by region for simpler access. You thus find forecasts for the US, Europe, Latin America, Asia-Pacific, and so on.
Further, please also note that some of these predictions are in French.
Connected TV (CTV, OTT, Smart TV, Set-Top Box)
· US & Worldwide
2021
2022
- STB market worth $25bn+ by 2022, advanced-television.com, March 8, 2016
- MENA OTT revenues to quadruple by 2022, advanced-television.com, Jul 22, 2017
- Parks: Over 265m global OTT homes by 2022, Advanced Television by Editor, July 2018
- Research: OTT TV $51.4bn business by 2022, Advanced Television by Colin Mann, June 2018
2023
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains, MediaPost.com, May 2019
- SVoD viewing to swamp traditional TV by 2023, Advanced Television, April 2019
- IHS: D2C will add 53m US video subs by 2023, Advanced Television, April 2019
2024
- ITV extends Ericsson playout contract to 2024, advanced-television.com, Sep 2, 2015
- Roku: 60m US homes to only watch streamed TV by 2024, Advanced Television, Oct.2019
- Research: 970m SVoD subs by 2024; Netflix dominance falling, Advanced Television, Sept. 2019
- Forecast: OTT revenues to more than double by 2024, Advanced Television, June 2019
- Report: Netflix twice as many US subs as cable in 2024, Advanced Television, May 2019
- Forecast: Smart TVs 81% of total TV sales in 2024, Advanced Television, May 2019
- Forecast: 270m US SVoD subs in 2024, Advanced Television, May 2019
- Research: Carrier billing of digital sales to double by 2024, Advanced Television, May 2019
- Research: Over 585m OTT subscriptions by 2024, Advanced Television, March 2019
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey, Oct 8, 2015
- Analyst Predicts Roku Will Hit 80 Million Subscribers, $4.5 Billion In Revenues By 2025, MediaPost.com, Sept.2019
· Europe
2021
- European OTT video revenue to double by 2021, advanced-television.com, Nov 15, 2017
2022
2023
· Asia
2023
- India: 500m OTT subs by 2023, Advanced Television, by Colin Mann, Sept.2019
2024
· Latin America
2024
2025
- Millennials 65% of LatAm OTT consumption by 2025, advanced-television.com, Jun 19, 2015
Social TV
2027
- TV viewing on social media to triple by 2027, advanced-television.com, Dec 11, 2017
SVOD (subscription video on demand)
-
US, Europe & Worldwide
2021
- Analyst: Netflix 130m subs by 2021, advanced-television.com, Sep 25, 2015
- More à la carte services expected by 2021, advanced-television.com, Jan 7, 2015
- North America SVoD revenues $7bn by 2021, advanced-television.com, Jun 26, 2015
2021
- Netflix, Prime revenues to double by 2021, advanced-television.com, Jul 21, 2016
- Netflix Snags ‘Seinfeld’ Starting In 2021, MediaPost.com, Oct. 2019
2022
- North America to add 59m SVoD subs by 2022, advanced-television.com by Editor Aug 31, 2017
- Netflix to reach 128m subs by 2022, advanced-television.com by Colin Mann Jun 5, 2017
- SVoD subs in LatAm to reach 33.5m in 2022, advanced-television.com, Jun 28, 2017
2023
- Analyst: Netflix to top 200m subs by 2023, Advanced Television by Colin Mann, June 2018
- Report: Over 740m SVoD subs by 2023, Advanced Television, April 2019
2024
SVOD (subscription video on demand)
-
Asia
2021
- Analyst: 9m APAC Netflix subs by 2021, advanced-television.com, Jan 19, 2016
2023
- Analyst: 351m APAC SVoD subs by 2023, Advanced Television by Colin Mann, Aug.2018
- Middle East: SVoD subs to reach 14m in 2023, Advanced Television by Editor, June 2018
SVOD (subscription video on demand)
-
Europe
2022
- European VoD market to surpass €10bn in 2022, Advanced Television, Jul.2019
- SVoD 70% of European digital revenues in 2022, advanced-television.com, May 4, 2017
2025
- 25% of Dutch TV viewing VoD by 2025, advanced-television.com, Jul 18, 2016
Video
2021
- Online video viewing to reach 100 minutes a day in 2021, Zenith, by Jonathan Barnard, Sept.2019
2022
- Video services analytics market to hit $3.7bn in 2022. advanced-television.com, Jul 22, 2017
- Report: APAC online video market $46bn by 2022, advanced-television.com by Colin Mann Jul 13, 2017
2025
- Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
