Online Advertising predictions for 2021 and beyond 2020/03/04 Samuel-f Parent Programmatic, Advertising, SEM / SEO, Display Advertising, Real Time Bidding

What does the future hold in terms of online advertising possibilities? In this article, I present to you digital advertising predictions for 2021 and beyond. These cover programmatic and paid search predictions as well.

Last week my post focused on digital media ad spend forecasts. Next week I will focus on digital video in the future.

2021 & Beyond Online Advertising Predictions

Please note that some of these predictions are in French.

Online Advertising

2021

• MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021, MediaPost.com, May 2019
• 6 Trends Shaping the Future of Digital Advertising Sales for Ad Ops, Advendio, by Emma, Jan 31, 2019
• This Is What Advertising Will Look Like in 2021, Statista, Sep 24, 2019
• Beauty Industry Increasingly Turning to Digital Advertising, Spurning Magazines and TV, Marketing Charts, November 21, 2019
• Online ad growth seen slowing in 2021 to levels since dotcom bubble burst, Reuters, JULY 8, 2019

2025

• Will Advertising Be Dead by 2025? MillwardBrown, by Sue Elms, Dec. 2015

2030

• The future of marketing and advertising in 2030, Michael Haupt, Nov 11, 2016

Real-Time Bidding / Programmatic

2022

• 62% of brands to move programmatic buying in-house by 2022, smartbrief.com Dec 21, 2017

Search Engine Marketing / Paid Search

2025

• 3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?, toprankblog.com by Lee Odden, Nov 12, 2014

2067

• Will People Still Be Googling in 50 Years?, emarketer.com Nov 13, 2017
• Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017

Series Navigation

<< 2021 Digital Ad Spend forecast2021 Digital Video Forecast >>