2021 Digital Ad Spend forecast 2020/02/26 Samuel-f Parent Ad Spend, Advertising, Display Advertising, Native Advertising, Programmatic, SEM / SEO

Are you currently planning digital advertising revenue for your next fiscal year? If so, you’ll be interested to see what experts are forecasting for 2021 digital ad spend, and further into the future.

Last week my post focused on traditional media future predictions.

2021 Digital Ad Media Spend Forecasts

This post covers ad spend for digital media in general, mobile, native, podcasting, video, programmatic and more, for 2021 up to 2024.

Please note that some of these predictions are in French.

Digital / Online ad spend

2021

• Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers, marketingland.com by Greg Sterling, Nov 30 2017
• Digital, Display, Programmatic Ad Spending: 2012-2021, MediaPost.com: MediaDailyNews, Nov.2019
• Kids’ digital ad market is valued at $1.7bn by 2021, Warc News, by Warc, June 2019
• Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021, Adweek Feed, by Shoshana Wodinsky, June 2019

2022

• Digital to Drive U.S. Ad Market to New Highs Through 2022, SalesFuel by Kathy Crosett, July 2018
• Digital advertising’s market share to hit 60% by 2022, IAB SmartBrief, April 2019

2023

• Forecast: Digital ad-spend to reach $520bn by 2023, Advanced Television, Jul.2019
• US Online and Traditional Media Advertising Outlook, 2019-2023, Marketing Charts, by Andrew Warren-Payne, Jul.2019
• Forrester: Digital marketers to up spend by 9% annually through 2023, IAB SmartBrief, April 2019

Amazon Ad Spend

2023

• Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by James Hercher, Jan.2019
• Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices, MediaPost | Search Insider, Jul.2019
• Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%, MediaPost.com, Jul.2019

Mobile Ad Spend

2021

• Mobile Video Forecast To Hit $25B Globally In 5 Years, mediapost.com
• U.S. Mobile Ad Spend Will More Than Double By 2021, mediapost.com Mar 9, 2017
• Forrester: Mobile, social to drive ad growth through 2021, smartbrief.com, Dec 1 2017
• Zenith: Mobile Advertising To Overtake TV By 2021, MediaPost.com: MediaDailyNews, July 2018
• Mobile share of advertising market to exceed 30% in 2021, ZenithOptimedia | Live ROI | Live Return On Investment Marketing by Carol Kerr, July 2018

Native Ad Spend

2021

• Content Advertising Projected To Be $50 Billion Market By 2021, mediapost.com Feb 14

Online Video Ad Spend

2021

• China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
• Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017

2022

• Video ad spend on Facebook, YouTube to hit $37B by 2022, smartbrief.com, 2/1/2018
• Report: Global video market to reach $842bn in 2022, Advanced Television by Colin Mann, June 2018

2024

• APAC online video market to double by 2024, Warc News, May 2019

Podcasting Sd Spend

2021

• Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC, IAB, by Aarohi Abhyankar, June 2019
• Podcast Advertising Surges, On Pace To Top $1 Billion In 2021, MediaPost.com, June 2019

2022

• Podcast ads projected to grow to 4.5% of global audio ad spending by 2022, Marketing Land – Internet Marketing News…, by George Nguyen, May 2019

Programmatic Ad Spend

2021

• Digital, Display, Programmatic Ad Spending: 2012-2021, MediaPost.com: MediaDailyNews, Nov.2019
• Programmatic Ad Spend To Hit $147 Billion By 2021, MediaPost.com: MediaDailyNews, Nov. 2019
• Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC, AdExchanger.com: Exchanging Ideas On Dig…by Alison Weissbrot, June 2019

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